I am fascinated by the possibilities of seamlessly merging the benefits of the 1st mile of brand engagement (new media, mobile and the web) with the last mile of brand purchase (retail counters) and therefore have created AaramShop where we are implementing a new retail methodology.
AaramShop has been awarded the Red Herring Global Top 100 Award for tech start-ups. (it had earlier won the Red Herring Top 100 Asia honor)
AaramShop eases the task of grocery shopping by making it more convenient, social & cost effective for the short-on-time, high-on-stress urban consumers. It connects the independent retailers and FMCG brands with consumers.
I have been engaged in marketing of product...
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