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United Arab Emirates United Arab Emirates

Sales Director Gulf & Iran ♦ Sales Capability Leader Middle East

Consumer Products

Step-changed growth and profitability. Positioned the business for continued profitable growth. • Led a shift in channel focus and expanded horizontal distribution. • Steered Go-to-market frameworks in top 4 markets focusing on market-driven, internally compatible, balanced & adaptable coverage models, sales team capability and system gaps, driving right KPI focus and market-back remuneration plans. • Fostered talent development and ownership by developing a structured distributor management program, deploying a holistic field sales management process and sales & merchandising training modules. • Created and implemented segment value propositions to establish vertical distribut...