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Trade professionals on LinkedIn in Australia

Vikram Nair
Vikram Nair

The number of Trades Professionals on LinkedIn in Australia has grown by 50% ! Take a look at the numbers!

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息2014 LinkedIn Corporation. All Rights Reserved. Australia Trade Professionals on Linkedin
息2014 LinkedIn Corporation. All Rights Reserved. How many Trade professionals are on LinkedIn? 2
息2014 LinkedIn Corporation. All Rights Reserved. 158,000 Trade professionals in Australia Get to know the Talent Pool on LinkedIn 02 The number of Trade professionals on LinkedIn is expanding rapidly 50% increase in last 12 months Networks are expanding Regional areas are growing the most rapidly 03 Using LinkedIn data we can analyse the available talent in this segment The majority live in Sydney, Melbourne, Brisbane and Perth 34% live outside metro areas Electricians, Plumbers and Fitters are some of the most common roles in this talent pool The largest employers are in the mining and energy sectors, but most members are in the construction industry 01 Trade professionals include: Plant Operators, Electricians, Carpenters, Fitters, Mechanics, Plumbers, Laborers, Welders
息2014 LinkedIn Corporation. All Rights Reserved. The number of total members increased by 50% in the last 12 months and tripled in the last 2 years Theyre establishing their online professional brand They are connecting with clients, colleagues, current and potential employers 4 Trade professionals are taking their identity online 0K 50K 100K 150K 200K Jan 12 Jul 12 Jan 13 Jul 13 Jan 14 Jul 14 Members Source: LinkedIn Member data, Trade Professional Members in Australia, September 2014
息2014 LinkedIn Corporation. All Rights Reserved. Where are they? 5
息2014 LinkedIn Corporation. All Rights Reserved. Most Trade professionals are in major metro areas 3,300 3,800 5,400 6,000 7,200 8,800 23,500 24,400 24,500 24,900 Regional VIC Newcastle Regional NSW Regional WA Adelaide Regional QLD Brisbane Perth Sydney Melbourne Trade professionals
息2014 LinkedIn Corporation. All Rights Reserved. 7 but the fastest growing areas are regional 1 Wagga Wagga 92% 2 Toowoomba 48% 3 Bendigo 45% 4 Rockhampton 44% 5 Wollongong 44% 6 Regional Northern Territory 43% 7 Mandurah, WA 43% 8 Coffs Harbour 42% 9 Bundaberg 42% 10 Darwin 42% Membership growth in 2014
息2014 LinkedIn Corporation. All Rights Reserved. Who are they working for? 8
息2014 LinkedIn Corporation. All Rights Reserved. 2,100 2,300 2,500 4,400 4,400 5,100 5,600 9,100 19,900 48,900 The largest number of members work, unsurprisingly, in the Construction Industry, but significant numbers work in Mining, Energy and Manufacturing Construction Mining & Metals Oil & Energy Electrical And Electronic Manufacturing Civil Engineering Mechanical Or Industrial Engineering Automotive Building Materials Retail Transportation/Trucking/Railroad
息2014 LinkedIn Corporation. All Rights Reserved. 10 1 BHP Billiton 1,568 2 Rio Tinto 1,043 3 Bechtel Corporation 1,017 4 Leighton Contractors 997 5 Thiess 840 6 Monadelphous 780 7 Downer 698 8 Lend Lease 609 9 Laing O'Rourke 519 10 Fortescue Metals Group 508 Members The largest employers of Trade professionals are Mining companies
息2014 LinkedIn Corporation. All Rights Reserved. 11 66% 12% 13% 9% Individual Senior Individual Manager Director/CXO/ Owner 63% 4% 7% 10% 17% Self 2-50 51-500 501-5000 5001+ Employer size Seniority But the majority of members are self employed or dont nominate an employer The majority of members are also Individual Contributors
息2014 LinkedIn Corporation. All Rights Reserved. What trades do members have? 12
息2014 LinkedIn Corporation. All Rights Reserved. Operator Electrician Fitter Carpenter Mechanic Plumber Laborer Rigger Lead Hand Surveyor Welder Plant Operator Construction Manager Driver Foreman There is a huge variety of trade skills on LinkedIn these are the top 15 standardized titles, but there are over 2,600 titles in this talent pool 2,291 2,336 2,438 2,618 2,693 2,840 3,200 3,357 3,383 4,750 4,879 7,058 7,877 11,270 19,367
息2014 LinkedIn Corporation. All Rights Reserved. 息2014 LinkedIn Corporation. All Rights Reserved. 14

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Trade professionals on LinkedIn in Australia

  • 1. 息2014 LinkedIn Corporation. All Rights Reserved. Australia Trade Professionals on Linkedin
  • 2. 息2014 LinkedIn Corporation. All Rights Reserved. How many Trade professionals are on LinkedIn? 2
  • 3. 息2014 LinkedIn Corporation. All Rights Reserved. 158,000 Trade professionals in Australia Get to know the Talent Pool on LinkedIn 02 The number of Trade professionals on LinkedIn is expanding rapidly 50% increase in last 12 months Networks are expanding Regional areas are growing the most rapidly 03 Using LinkedIn data we can analyse the available talent in this segment The majority live in Sydney, Melbourne, Brisbane and Perth 34% live outside metro areas Electricians, Plumbers and Fitters are some of the most common roles in this talent pool The largest employers are in the mining and energy sectors, but most members are in the construction industry 01 Trade professionals include: Plant Operators, Electricians, Carpenters, Fitters, Mechanics, Plumbers, Laborers, Welders
  • 4. 息2014 LinkedIn Corporation. All Rights Reserved. The number of total members increased by 50% in the last 12 months and tripled in the last 2 years Theyre establishing their online professional brand They are connecting with clients, colleagues, current and potential employers 4 Trade professionals are taking their identity online 0K 50K 100K 150K 200K Jan 12 Jul 12 Jan 13 Jul 13 Jan 14 Jul 14 Members Source: LinkedIn Member data, Trade Professional Members in Australia, September 2014
  • 5. 息2014 LinkedIn Corporation. All Rights Reserved. Where are they? 5
  • 6. 息2014 LinkedIn Corporation. All Rights Reserved. Most Trade professionals are in major metro areas 3,300 3,800 5,400 6,000 7,200 8,800 23,500 24,400 24,500 24,900 Regional VIC Newcastle Regional NSW Regional WA Adelaide Regional QLD Brisbane Perth Sydney Melbourne Trade professionals
  • 7. 息2014 LinkedIn Corporation. All Rights Reserved. 7 but the fastest growing areas are regional 1 Wagga Wagga 92% 2 Toowoomba 48% 3 Bendigo 45% 4 Rockhampton 44% 5 Wollongong 44% 6 Regional Northern Territory 43% 7 Mandurah, WA 43% 8 Coffs Harbour 42% 9 Bundaberg 42% 10 Darwin 42% Membership growth in 2014
  • 8. 息2014 LinkedIn Corporation. All Rights Reserved. Who are they working for? 8
  • 9. 息2014 LinkedIn Corporation. All Rights Reserved. 2,100 2,300 2,500 4,400 4,400 5,100 5,600 9,100 19,900 48,900 The largest number of members work, unsurprisingly, in the Construction Industry, but significant numbers work in Mining, Energy and Manufacturing Construction Mining & Metals Oil & Energy Electrical And Electronic Manufacturing Civil Engineering Mechanical Or Industrial Engineering Automotive Building Materials Retail Transportation/Trucking/Railroad
  • 10. 息2014 LinkedIn Corporation. All Rights Reserved. 10 1 BHP Billiton 1,568 2 Rio Tinto 1,043 3 Bechtel Corporation 1,017 4 Leighton Contractors 997 5 Thiess 840 6 Monadelphous 780 7 Downer 698 8 Lend Lease 609 9 Laing O'Rourke 519 10 Fortescue Metals Group 508 Members The largest employers of Trade professionals are Mining companies
  • 11. 息2014 LinkedIn Corporation. All Rights Reserved. 11 66% 12% 13% 9% Individual Senior Individual Manager Director/CXO/ Owner 63% 4% 7% 10% 17% Self 2-50 51-500 501-5000 5001+ Employer size Seniority But the majority of members are self employed or dont nominate an employer The majority of members are also Individual Contributors
  • 12. 息2014 LinkedIn Corporation. All Rights Reserved. What trades do members have? 12
  • 13. 息2014 LinkedIn Corporation. All Rights Reserved. Operator Electrician Fitter Carpenter Mechanic Plumber Laborer Rigger Lead Hand Surveyor Welder Plant Operator Construction Manager Driver Foreman There is a huge variety of trade skills on LinkedIn these are the top 15 standardized titles, but there are over 2,600 titles in this talent pool 2,291 2,336 2,438 2,618 2,693 2,840 3,200 3,357 3,383 4,750 4,879 7,058 7,877 11,270 19,367
  • 14. 息2014 LinkedIn Corporation. All Rights Reserved. 息2014 LinkedIn Corporation. All Rights Reserved. 14