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San Francisco Bay Area United States

Sr. Manager, Business Intelligence

Technology / Software / Internet

• Provided marketing analysis, customer segment analysis and A/B testing results on MyPoints Rewards Program’s 8 million member base and 5 billion emails per year. • Conducted BI Vendor selection using a detailed, weighted, custom scorecard based on business need, existing skill sets and true cost of ownership. • Improved Market Research bid productivity by implementing in-memory member feasibility analysis. • Architect OLAP database to enable faster, more consistent data analysis by removing abstractions and implementing consistent data definitions. • Designed and developed self service campaign analysis applications.