• Provided marketing analysis, customer segment analysis and A/B testing results on MyPoints Rewards Program’s 8 million member base and 5 billion emails per year.
• Conducted BI Vendor selection using a detailed, weighted, custom scorecard based on business need, existing skill sets and true cost of ownership.
• Improved Market Research bid productivity by implementing in-memory member feasibility analysis.
• Architect OLAP database to enable faster, more consistent data analysis by removing abstractions and implementing consistent data definitions.
• Designed and developed self service campaign analysis applications.
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