21. Une innovation niveau CE1
288 bouteilles = 48 personnes x 6 bouteilles
JE SUIS LA JE SUIS LA
TRADITION « SOCIAL
INNOVATION »
66 66 66
66 66 66
= 66 66
66 66
66
66
66 66 66
66 66 66
66 66 66
66 66 66
29. Rowan Gormley
Rowan is a failed accountant, who discovered that, although
he can’t count, he can start new companies.
These include www.nakedwines.com, the only online wine
retailer in the world that INVESTS in its winemakers, to get
better wines at preferential prices. Before Naked Wines
Rowan also founded Virgin Money, Virgin One Account, and
Virgin Wines.
With practice, he is gradually getting better at it, with the
result that Naked Wines has recruited over 100,000 new
customers in only 24 months, won the IWC Innovator of the
Year Award, and the Growing Business Start Up of the Year
award.
30. What is the difference between...
a 2.0 website, and...
a 2.0 business?
There are lots of 2.0 websites, running on
medieval business models
But there are very few 2.0 businesses...
30
31. So what is a 2.0 BUSINESS?
It is a business that...
uses the power of the net to get 000’s of
people together...
to do something that they could not
achieve on their own
• In other words... A business that could
NOT exist without the power of social
networking
31
32. What are we?
Naked Wines is an online wine market
where...
Wine drinkers INVEST in
independent winemakers
And get
PREFERENTIAL prices
in return
32
33. How does it work?
The earlier you buy an air ticket, the cheaper
it is – same with wine 33
34. Is that really new?
After all selling wine cheap is as old as wine
itself.
The difference is that, at a time when winemakers are
going bust all around the world.... 34
36. So what can we do that others can’t?
Since our launch in Dec 2008, we have recruited
100,000 new customers...
Who invest between £1m a month for us to invest
in winemakers...
Who, because their wine is sold before it is made,
cut their costs between 25% and 65%...
Which we pass back to our customers
36
37. The magic ingredient is Nakedness
(Defn: Being transparent way past
the point of discomfort)
Which means...
37
38. Customers don't need to guess which wines are good
Because 000’s of others have done it for them
We show what %
of people would
buy the wine
again
It’s relative value
for money
And what other
people actually
say about it
38
41. We tell you which wines you will like...
AND more importantly, the wines you won’t like!
41
42. And finally, what makes US
innovative?
It is not the work of one savant - It is the whole
company
Anyone can suggest anything...and they do!
We don't debate...we prototype
If you believe in your suggestion enough to
mock it up and show it to some real customers,
we’ll test it
That means we can be daring, AND safe, at the
same time
So we can innovate...constantly
And that’s what we all left our jobs for!
42
