An expert in the area of insights & innovation:
=> A decade of experience in customer insights with the world's most innovative market research firm
=> An innovation expert with the ability to teach, manage & execute innovation efforts from discovering disruptive opportunities, shaping successful business models and derisking ideas through disciplined experimentation.
Areas of expertise:
- Consumer insights / consumer understanding / customer insights
- Jobs to be done
- Emotional advertising
- Prediction markets
- New business development
- Disruptive innovation
- Product innovation
- Business Model innovation
- Derisking / test & learn / experimentation