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What Comics and Comic-Con Can Teach Us About the Future of Communication
Rob Salkowitz, MediaPlant
@robsalk
@mediaplant_us
What comics and comic-con
can teach us about the future
of communication Rob Salkowitz
@robsalk
@mediaplant_US
Rob Salkowitz - EmMeCon Seattle 2013
Peak Geek
Over 130,000 attendees
Over 500,000 sq.ft. Exhibit Hall
All 2013 badges sold out in < 17 mins
$163 million to San Diego
146 million media impressions
Rob Salkowitz - EmMeCon Seattle 2013
A long time 温乙看
in a galaxy far, far away
 and Comics
Videogames
Toys
Collectables
Nostalgia
Graphic Novels
Webcasts
Geek Media
Sci-Fi Horror
Costumes
Gaming
Fine
Art
Fantasy
Kids
Education
Zombies
Sparkly
Vampires
Awards
Retail
Digital
Convergence
Auctions
Webcomics
Animation
Small
Press
Hollywood
Parties
Intellectual
Property
Licensing
Brands
Fashion
Music
Networking
Hooking Up
Scholarship
Celebrities
Premiers
Announcements
Autographs
Software
and Apps
Industry Events
Deal
s
Swag
Self-Publishing
Fandom
Lego
Memorabilia
Movies
TV
Engaging Fan Communities
Comics are Big Business
Digital
Content!
Cross-
Marketing!
Multi-
Platform!
Online
Community!
Transmedia!
Global!
transmedia: what the?
New Distribution
Platforms
New Storytelling Modes
Bottom of the Ninth
Ryan Woodward
New Storytelling Modes
New Storytelling Modes
XKCD
Randall Munroe
whats next for
Storytelling?
Native tablet format
Social graphic stories
Infinite canvas
Videogame/comic hybrids
Comics as second screen
Rob Salkowitz
@robsalk
@mediaplant_Us
Thank You!
Rob Salkowitz
@robsalk

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Rob Salkowitz - EmMeCon Seattle 2013

Editor's Notes

  • #10: Transmedia for realFrom customers to fansMonetizing digital contentBuilding buzz at the grass rootsAuthenticity and subculture