Personal Information
Organization / Workplace
San Francisco Bay Area, CA United States
Occupation
Vice President and General Manager, SimulX Business Unit at Simulmedia, Inc.
Industry
Advertising / Marketing / PR
Website
About
Wendell has been leading innovation in advanced television advertising. In his role as VP and GM of the SimulX business unit of Simulmedia, his team is developing platforms for targeting, optimizing and measuring media used in television-based performance marketing including mobile gaming user acquisition and e-commerce marketing.
Previously, after joining LG Electronics in 2010, Wendell developed LG’s Smart TV advertising strategy, created partnerships with advertising networks and agencies and launched the industry’s first Smart TV advertising platform in 2011. In 2013, Wendell launched the industry’s first interactive TV platform using automatic content recognition (ACR) with Showtim...
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