Vice President and General Manager, SimulX Business Unit at Simulmedia, Inc.
Industry
Advertising / Marketing / PR
Website
About
Wendell has been leading innovation in advanced television advertising. In his role as VP and GM of the SimulX business unit of Simulmedia, his team is developing platforms for targeting, optimizing and measuring media used in television-based performance marketing including mobile gaming user acquisition and e-commerce marketing.
Previously, after joining LG Electronics in 2010, Wendell developed LG鈥檚 Smart TV advertising strategy, created partnerships with advertising networks and agencies and launched the industry鈥檚 first Smart TV advertising platform in 2011. In 2013, Wendell launched the industry鈥檚 first interactive TV platform using automatic content recognition (ACR) with Showtim...
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