Social Media Strategy 2012
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This document outlines strategies for social media engagement. It shows that most age groups are active on Facebook and provides data on why people use social media platforms like Facebook, Twitter, and LinkedIn. The document recommends measuring various social media metrics to understand engagement and perceptions. It identifies the greatest influencers as friends/family and those with shared interests. The document emphasizes defining clear messaging and realistic goals, and engaging in ongoing conversation, analysis, and measurement to continuously improve a social media strategy.
Social Media Strategy 2012
- 1. Social Media Strategy 2012 Download the original PowerPoint and use it as you wish at Widhadh.com
- 2. How Social Are You? Widhadh.com
- 3. Which social networks are you using? Percentage of People with an Account Golden Genera=on Facebook 98 8 17 7 2 (67+) Twi4er Older Boomers LinkedIn 95 11 25 12 3 (56-足66) MySpace Young Boomers Other 95 15 27 17 3 (46-足55) Gen X (32-足45) 95 25 35 23 5 Gen Y (23-足31) 97 34 31 31 7 Gen Z (18-足22) 98 38 15 32 9 Source: Forrester.com: Gina Sverdlov's Blog, 2011 Widhadh.com
- 4. Why are People Social? Friends and Family Interests Love Source: Pew Internet: Why Americans use social media by Aaron Smith, 2011 Widhadh.com
- 5. Which segment (s) are you popular in? Widhadh.com
- 6. Use Tools See how Social you are. Widhadh.com
- 7. $$ Free Widhadh.com
- 8. What do I measure? Site visits Links Unique visitors Google Trends Page Views Nielsen BuzzMetrics Time on Site Click throughs Registrations Video views Conversions Channel Subscriptions Posts Video embeds Tweets 際際滷Share views Fans Tags Follows Diggs Mentions Stumbles Rankings App downloads Demographics Podcast Subscribers Widhadh.com
- 9. Are perceptions of you or ? Widhadh.com
- 10. Interests Demographic ConnecHons Who is Talking about me? Widhadh.com
- 11. What are the avenues for maximum impact? Widhadh.com
- 12. Mobile Social Network Usage By Age Source: The Nielsen Company December 2009 Widhadh.com
- 13. Greatest In鍖uencers People with Friends and Shared Family Interests Conclusion Derived From: Elsevier Research Paper Widhadh.com
- 14. De鍖ne a clear message Widhadh.com
- 15. We believe in thinking di鍖erently Apple Widhadh.com
- 16. Raise menHons by X De鍖ne Clear Get X more visitors Realistic Increase tra鍖c by X Goals Decrease negaHve menHons by X Widhadh.com
- 17. Identify Ownership Marke=ng Analy=cs PR Product Customer Service Widhadh.com
- 18. Engage in Conversation Widhadh.com
- 19. Analyze Engage Realize that Measure this is a continuous process Formulate Target Widhadh.com
- 20. Feel free to download and use/edit this presentation. Need anything? @widhadh Twitter.com/widhadh 際際滷share.com/widhadh widhadh@widhadh.com http://www.widhadh.com Widhadh.com
Editor's Notes
- Are you a social butterfly?
- How social are you as a person? Are you a social butterfly or is you head in your feathers?
- Which social networks are you using?
- Lets look at why people are social.
- How social are you as a person? Are you a social butterfly or is you head in your feathers?
- What are they saying about you? Is it good feedback? Is it bad feedback? How do I classify it?
- Who is talking about you demographic, interests, groups, socio economic status, I want to know all these things. For example if I want to reach x group to sell x then how do I do it?
- How social are you as a person? Are you a social butterfly or is you head in your feathers?
- What are they saying it on?
- How social are you as a person? Are you a social butterfly or is you head in your feathers?
- Make sure that your social strategies embody the message
- Simplicity is key. Clear one sentence message that defines you.
- Identify specific metrics that you want to reach.
- Which department will own social? Marketing, PR, customer service, Product, Analytics?
- After everything is clarified you know who your targeting and what your message is. Engage in the conversation.
- Being social is a continuous process. Continuously evaluate whether you are taking the right steps to get your message across.
- Time for Thank you and goodbye.