Accessibility is easy. Whose idea was that?
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An accessible website is a great website. It is the enabler to achieve a business goal. So why don't we all have accessible websites? Because it isn't easy to apply standards in a messy organisation. This presentation I will show how strategy, governance and web management are needed to implement standards and principles.
Accessibility is easy. Whose idea was that?
- 1. Accessibility is easy. Whose idea was that? Wiep Hamstra for NCDT Utrecht, october, 29th 2014
- 2. Geef ons heden onze dagelijkse problemen We moeten voldoen aan prio 1! Alle PDFs zijn ontoegankelijk We willen een toptakenwebsite! Wie heeft dat CMS gekocht? Wiep Hamstra Content strategist Accessibility WroteHet Geheim van de Overheidswebsite Working in digital since 2001
- 3. Part 1. Accessibility Things we can all agree on
- 4. Things we can all agree on Accessible websites are great websites
- 5. Accessibility includes everyone regardless of Hardware or devices Software Abilities ? ? ? ? ? ? ?
- 6. Things we can all agree on Content is worthless when it is not accessible
- 7. Things we can all agree on Content is worthless when it is not accessible
- 9. Good content Ginny Redish Your website adds value when webvisitors: - can find what they need
- 10. Good content Ginny Redish Your website adds value when webvisitors: - can find what they need - understand what they find
- 11. Good content Ginny Redish Your website adds value when webvisitors: - can find what they need - understand what they find - act appropriately on that understanding in the time and effort they think is worthwile
- 12. Things we can all agree on Selling accessibility is perceived as hard
- 15. Things we can all agree on Accessibility is about being inclusive, not about exceptions
- 17. Things we can all agree on Selling accessibility is easy because it is the key to everything
- 19. Things we can all agree on Working on accessibility is great
- 21. Things we can all agree on Working on accessibility is hard (and why is it so hard?)
- 22. Part 2. La pi竪ce de r辿sistance: Strategy Governance Management
- 24. What is strategy? Strategy (from Greek 留侶粒溜留 stratgia, generalship) is a high level plan to achieve one or more goals under conditions of uncertainty.
- 25. Information strategy Bob Boiko If we deliver the right information to the right people in the right way, it will help us meet our goals.
- 27. Web management Erik Hartman Web management is the systematic and ongoing process of planning, development, organisation, distribution, evaluation and preservation of web content within an organisation. Doingthe rightthings
- 29. Web governance Lisa Welchman Governance distributes authority for decision making for - strategy - principles, policies and - standards throughout your entire digital team. Who decides on what?
- 33. Web governance Lisa Welchman Governance determines who gets to sit around the table when decisions are made.
- 34. Web governance Lisa Welchman Governance determines who gets to sit around the table when decisions are made. And who has final decision-making authority when consensus cannot be achieved through discussion.
- 35. Management governance Graham Oakes: Management - making decisions Governance - deciding who decides
- 36. Part 3. Why your work is so hard
- 37. Accessibility without governance is hard Organisations were formed before digital existed
- 38. The way things were organised
- 39. And still are (while not working)
- 40. Please put this banner on the homepage. Blah blah any other useless request... Can you please add this link in the webform to this new application?
- 41. Accessibility without governance is hard Because your web team is bigger than you think
- 42. This is your team Lisa Welchman Extended Committees Distributed Core
- 43. Accessibility without governance is hard This whole team is responsible for the web presence of your organisation
- 44. Accessibility without governance is hard Because you need strategy, policies and standards together (and have them applied)
- 45. Strategy Digital services so good that people prefer to use it Policies and principles Build for inclusion Standards Industry standards, WCAG or Webrichtlijnen v.2
- 46. andardsstry standards, WCAG or Web
- 47. Part 4. So, what can be done? Good governance makes it easier apply standards (such as accessibility standards)
- 48. Governance is not for sale
- 49. Lisa Welchman, Hartmancongres, 2013 Stop. Pointing. Fingers. At. Others.
- 50. Things you could do for good governance Collaboration is needed So start working on your soft skills
- 51. Collaboration will not happen by email
- 52. Things you could do for good governance Start with doing No strategy was ever applied without practice
- 53. Things you could do for good governance Educate yourself on digital governance (Because senior management is not going to)
- 54. - Paul Boag. Digital Adaptation (2014) - Kristina Halvorson. Content strategy for the Web (2010) - Jonathon Kahn on A List Apart: Web Governance: Becoming an Agent of Change (2011) and People Skills for Web Workers (2014) - Graham Oakes, on www.grahamoakes.co.uk - Lisa Welchman, Whitepaper Special Topic: Web Governance and Standards Compliance (2009) and her blogs - Gerry McGovern, The Strangers Long Neck (2010) and his papers/blogs - Hannah Nathans, Adviseren als tweede beroep (2005)
- 55. Things you could do for good governance Know who is in your webteam (Plot the team on roles, responsabilities etc.)
- 56. Paul Boag: Responsibity Assignment Matrix
- 57. Lisa Welchman: Digital Governance Framework
- 58. Things you could do for good governance Be the agent of change (so get out of your comfort zone)
- 59. Dalai Lama There are only two days in the year that nothing can be done. One is called yesterday and the other is called tomorrow.