Considered a thought leader in brand and design, gradually involved in strategic business development for innovative companies. Travelling a long and winding road through creative industries while encountering many milestones. Early on at Willem de Kooning Academy caught by the graphic arts, then leading the development of the Graphic Workshop for Rotterdam Art Foundation, a professional facility within a unique 'Lantaren Artslab'. Integrating theatre, music, film and video, exhibitions, and the lot, providing crossovers avant la lettre. Initially resulting in founding Hard Werken Magazine, which soon gave birth to design agency Hard Werken Design.
As general manager keeping talents toge...
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