Personal Information
Organization / Workplace
Cleveland/Akron, Ohio Area, CA United States
Occupation
Professor and Chairman, Department of Marketing at The University of Akron
Industry
Education
Website
http://www.uakron.eduAbout
Before entering academia, worked as the Vice-President of Marketing at Ericson Marketing Communications in charge of business consulting and research.
My primary goals now are to conduct and publish research that will help business practitioners to bridge findings from academic research into the realm of real world decision-making.
Specialties: The effects of advertising on memory and choice
The effects of market oriented and entrepreneurial culture on innovation and performance
Contact Details
