As EVP Marketing and Creative Director, I have implemented a new brand identity and positioned this 130 year old American heritage brand for growth into new business channels and product categories. This has included the creation and launch of a luxury fashion footwear collection and the expansion into new product categories including handbags and men's leather accessories. A further aspect of the strategy has been the expansion of branded retail stores and the design of the company's flagship store in Houston. Led the overhaul of the Lucchese web site with the addition of an e-commerce business and a CRM program. Revenue and market share have significantly increased with the impleme...
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