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Southern Region, South Jutland, Denmark Denmark

Global Shopper Manager at LEGO Group

Advertising / Marketing / PR

Retail Strategy & Retail Identity Developing a brand identity and consumer communication success is based on an understanding of the local markets, the consumer desires and being ready for ever changing market conditions. Even though web shops are common practice these days mostly there is no clear synergy between clicks and bricks stores. My guiding principle has always been “The whole is more than the sum of its parts”. Every effort to reach a (clicks or bricks) consumer at retail has to have a clearly defined brand identity. Store Concept, design, development and roll out During my career I developed quite a few store concepts. Some companies had clearly defined retail strategies, bi