This document outlines the key components and importance of a business plan. It discusses that a business plan serves as a framework to help a business achieve its goals and benchmarks. The business plan is also a selling document that conveys the promise of the business to potential backers. Key components of an effective business plan include detailing the product or service, organizational structure, financial plans, statutory compliances, risk assessment, marketing strategy, management team, and production plans. Regular reviews and course corrections are important to help ensure the business plan remains realistic and effective.
2. What is a Business Plan ?
A Business plan is a detailed document
that serves as the framework charting
the course for an enterprise to achieve
desired benchmarks and goals within a
pre-planned time frame .
3. Importance of a Business
Plan
A Business Plan is a Selling
Document that conveys the
excitement and promise of your
business to any potential backers and
stakeholders .
4. Objectives of a Business
Plan.
To sell yourself on the business
To obtain bank financing
To obtain investment funds
To establish strategic alliances
To obtain initial contracts
To attract key employees
To assist in the completion of mergers and
acquisitions
To motivate and focus your management
team
6. Types of Business Plans
Introduction Plan
Plan at the time
of introducing a
business .
Benchmarks
organizations
Goals .
It is the Basis for
future
organization
planning .
Addresses Core
market issues .
Aims at a strong
foundation .
Long Term Plan
Usually for a
period of 10 or
more years .
Emulates the
organizational
goals into
strategy .
Takes future
market
expectation into
consideration .
It is flexible and
evolving but
determines short
term plans .
Short Term Plan
Usually annual.
Specific Goals
for the year are
determined.
Compared with
actuals and
course
correction .
Plans are
determined on
the basis of Long
term and
introduction
Plans .
7. Components of a Business
plan:
Concept of product and service to be
provided .
Organizational set up and resources .
Investing & Financing Plans.
Statutory Compliances.
Risk assessment.
Marketing plan.
Development Plan.
Production or operation plan.
Management team and key resource
personnel.
8. Concept of product/
service to be provided .
A product or a
service is the
lifeline of an
organization .It is
the primary
determinant of
an enterprise's
Growth and
wellbeing .
9. Concept of product/
service to be provided .
A product or a
service is the
lifeline of an
organization .It is
the primary
determinant of
an enterprise's
Growth and
wellbeing .
Identify the product or service
that would fulfill a human need .
Concentrate on technical details
,quality and sophistication .
Chart out Standard Operating
Procedures .
Identify Key markets and scale of
business.
Carry out several test checks and
runs before you launch a new
product.
10. Organizational set up
and resources .
Every Start-up has
to make a primary
long term decision
regarding its
organizational set.
Several factors
should be kept in
mind to choose a
right set up.
11. Organizational set up
and resources .
Every Start-up has
to make a primary
long term decision
regarding its
organizational set.
Several factors
should be kept in
mind to choose a
right set up.
Scale of Production
Investment in plant and
machine tools required .
Degree of technical knowhow
required .
Money value of intellectual
property ,patents, copyright and
goodwill.
Expected investors .
Normal Market practices .
12. Investing & Financing
Plans.
All businesses
require a robust and
accurate Financial
plan .Investment
and financial
structures form the
corner stone of a
successful business.
Budgets, cash flow
,MIS are part of all
organizations.
13. Investing & Financing
Plans.
All businesses
require a robust and
accurate Financial
plan .Investment
and financial
structures form the
corner stone of a
successful business.
Budgets, cash flow
,MIS are part of all
organizations.
Prepare Budgets for the financial
stability of the organization.
Create a plan that would have
favorable debt equity ratio .
Plan must aim at greater working
Capital Turns .
Factor in opportunity costs and
time value of Money .
Do not leave funds idle .
Make the best of what you have .
15. Statutory Compliances.
Statutory
Compliances are
mission critical to
the very existence
and growth of an
Entity it is the Law
of the land that
has to be
Adhered to .
Tax Implication on the entity
Compliances with Labour Laws
Compliance with Companys
act.
Shops and Establishment
related laws .
Compliance with SEBI
requirements listing
agreements .
Compliance with RBI
requirements.
16. Risk assessment.
Risk is an
inevitable part of
any business
model .The
ability to
manage risk
gives is the most
important
element of a
plan .
17. Risk assessment.
Risk is an
inevitable part of
any business
model .The ability
to manage risk
gives is the most
important
element of a plan
.
Identify Risk
Carry out SWOT Analysis to
understand the weaknesses and
threats .
Insure against risk of Flood ,Fire
and inflammables .
Foresee market risks .
Control risk of data /design theft .
Introduce Internal controls ,checks
and audits .
Devise a backup plan .
18. Marketing and
Development Plan.
Marketing is a
key function that
propounds the
growth of all
business entities.
It helps the
business to
evolve as per the
needs of the
business .
19. Marketing and
Development Plan.
Marketing is a
key function that
propounds the
growth of all
business entities.
It helps the
business to
evolve as per the
needs of the
business .
Identify appropriate positioning
of product life cycle .
Identify a detailed promotion
and advertising strategy .
Create an effective marketing
budget .
Provide for research and
development expenses .
Identify and review the strategy
to ensure costs are covered .
20. Management team
and key resource personnel.
Dedicated,
enthusiastic and
experienced
Human resources
helps an
organization to
function smoothly
.Manpower
planning is one of
the greatest
challenges for any
enterprise .
Important to place the Right man in
the right Job .
Opportunities for training and self
development are very important for
any organization .
Staffing function planning and
salary structuring are essential
activities .
Detailed organizational chart is an
essential plan .
21. Keep in mind
Keep it simple .
Plan should be realistic .
Document your plan .
Plan requires a dedicated review and course
collection .
Planning is a long term investment .
Planning is a synergy of all functions.