Managing Director of Sino-European Comparative Urban Research Center
Industry
Travel / Tourism
About
My fields of research interest lie in international comparative study; governance, marketing and planning of event/tourism industry; and tourism destination management. My research specialization includes managing and designing business events, with conventions and incentive tours as the central focus; planning and managing leisure events, especially festivals and mega-events; impacts of mega-event on its hosting destination(s); public private partnership in event/tourism industry; attractiveness of destinations for tourists and meeting planners; event/tourism marketing; the application of new media/technology in the development and management of event/tourism industry; destination manag...
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