Entered the advertising field in 2003 with a passion for conceptualising smart, creative, strategic marketing and advertising campaigns. Started off my career in the Client Services but always dabbled in creative because of my educational background. Due to my ability to understand the technical and translate it creatively, I soon climbed up the professional ladder and ended up working as an Account Director of Pepsi Pakistan - I worked as a strategist and a creative for the brands; Pepsi Max, Aquafina, Slice, Tropicana.
Created a campaign for Aquafina, "Aquafina Kids", Conceptualised creative print ad for Pepsi Max that appeared in magazines while servicing the client.
In 2009, I Co-fo...
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