Lead the development of all digital strategy (website, social media and e-commerce) as well as take a hands-on approach to implementing and managing all related aspects;
Build the digital Marketing Division by identifying and hiring necessary staff as well as any supporting outside agencies, and by bringing the needed structures, processes and guidelines;
Bring an integrated digital voice of the brand while being the liaison between key business constituents (Marketing, PR, Sales, Education, Brand Managers, etc);
Optimize web pages and devise effective, SEO, SEM and social media programs to increase online visibility and organic search engine rankings; and
Project manager on the crea...
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