A brand-centric marketing professional with 20 years experience in developing and managing brands for businesses in Australia, USA, Europe and South Africa.
Profound experience covering a broad remit to build brand success: strategic brand and market analysis, brand development, brand management and marketing as well as the creation of brand identities, brand experiences and communications.
Scope of work for leading global brands includes:
*market and stakeholder research, brand audits, touch-point analysis, values workshops *streamlining complex brand architectures including brand consolidations and extensions
*brand frameworks including brand positioning statements, value propositi...