Passionate about Web Analytics and Data-driven Marketing
Industry
Advertising / Marketing / PR
About
I鈥檓 a digital marketing consultant at Concentrix, a web data analyst for Samsung.com eCommerce.
In this role, I look at the data where consumers are coming from, what they do on our websites, what products they purchase, and how they leave, then generate insights with tools such as Adobe Omniture and Google Analytics.
Before joining Concentrix, I worked for two WPP agencies 鈥� Ogilvy, and Y&R 鈥� and was lucky enough to work with amazing clients such as Rolls-Royce, Land Rover, Pfizer, and Chanel.
While I enjoy all aspects of my job, I think my beloved stage of a project is working with clients to understand their business objectives. As we go through that collaborative process, data-driv...
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