Yousuf may be a traveller by mind, an explorer on foot and a nomad at heart but isn't talented enough to find a real job. So, he spends most of his time poking his nose into people's lives figuring out how their thinking can be changed. Obviously, he gets slapped around in the process.
Inscrutably, over the past 12 years in advertising (9.5 of which he has spent as a strategist), Y&R Singapore, BBH Mumbai, W+K Delhi, Futurebrands Delhi, McCann Jakarta, The Bakery Jakarta and Bates Kolkata have found this useful.
So have brands and companies such as Axe, Land Rover, Marico Ltd, Nescafe, Acer, Nokia, Danone, Powerade, Caltex, Digene, World Gold Council, M1, Everstone, DSP BlackRock, Movie...