Reading Pen
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The document summarizes a business plan for a reading pen that scans and translates words in foreign languages. It discusses the product, competition, target customers, research plan, test plan, and promotional plan. The promotional plan includes advertisements in magazines, newspapers, television, radio, and direct mail over three years with an estimated total cost of $1,348,722.52. The conclusion reaffirms the company's belief in the product.
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油
This document discusses the importance and power of word-of-mouth marketing. It notes that word-of-mouth is the oldest and most trusted form of marketing communication. While most marketing focuses on mass advertising, word-of-mouth occurs naturally between consumers as they share recommendations with friends and family. The document introduces an agency that helps brands leverage word-of-mouth marketing through ambassador programs that engage influential customers as brand advocates.Digital Marketing ..Social Media Auto Dealers 
Digital Marketing ..Social Media Auto Dealers Institute for Transformative Leadership
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This document discusses how digital marketing can help auto dealers sell more cars by addressing pain points like improving returns on advertising spending and boosting customer retention. It recommends auto dealers leverage social media platforms like Facebook, Twitter, LinkedIn and YouTube to engage customers where they spend time online. The document provides examples of how some auto dealers are successfully using strategies like mobile messaging and social media to generate leads and increase sales. It argues that auto dealers who want to survive and flourish need to embrace digital media and integrate it into their marketing.Digital Marketing Workshop
Digital Marketing WorkshopOmniPlan
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During which you will be familiarized with the fundamentals you need to know as a successful electronic marketer prior to starting the execution of electronic advertising campaigns.
Instructor:
Main Topics:
What a digital marketer should know before starting?
What Is Digital Marketing?
What Is Traditional Marketing?
Digital Marketing Vs Traditional Marketing
Markets / Audiences
Audience, Segment & Persona!
Customers Types
Challenges we face with customers
Marketing Funnel
The selling techniques
Leads /Potential Customers
Stages through which customs pass
E-Commerce
User Experience
Information required for the digital marketer
AB Testing
Digital Marketing Channels
Important terms for each digital marketer
Some of the tools which are necessary for digital marketing
Requirements for Tools Integration
Digital Marketing Stages
Digital Marketing Strategy
Digital Marketing Process
Performance Tracking & Analytics
Optimization Process
Optimization Goals
Anas Ali, CDM
Business & Marketing Program Co-founder @ OmniPlan Digital Marketing Manager @ Allympiapass for 6 countries
6 years experience in digital marketing
Co-founder of:
cavvu.com
arabinno.com
life-drop.com
kadohat.com
LinkedIn: https://linkedin.com/in/anasismail/
Digital Trends (10th Episode) 
Digital Trends (10th Episode) THEREDWOLFCOMPANY
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Welcome to the 10th Episode of the Digital Trends!
In this episode, we are looking at marketing predictions for 2021 as well as some of the notable Ads in 2020. Enjoy!
Here is the layout,
* Quotes from Marketing Experts
* Predicted Marketing Trends in 2021
* Notable Digital Campaigns in 2020
Business PPT - Trade.pptx
Business PPT - Trade.pptxSunil kumar
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The document discusses strategies for a men's personal care brand to become a preferred and fast-growing brand in its category by 2024. It aims to have a futuristic product portfolio at competitive prices. Key strategies include becoming a consumer-oriented company, targeting mid to premium markets, increasing brand awareness, expanding into new markets, boosting footprints and promotions, strengthening digital presence, and effective communications. The brand looks to enter modern trade, OTC, and commercial channels in the first quarter of 2021 while onboarding indirect and direct dealers in mid-2021.Reading Pen
- 1. Reading/Translating PenMegan Youells,Yu GAO, Carl Dixon, Chris Miller, Kyle Yoder
- 2. What is our Product?For persons vacationing/staying abroadHighlight/scans words in a foreign language and translates into any language you want
- 3. TechnologyCompeting with other forms of translators, scanners, USB, and flashReading pen can combine all these functions into a single hand held deviceEffective productivity tool for businesses, people, and students
- 4. Our CompetitionDirect competitorsFranklin Merriam-Webster USB DictionaryThe talking 14-language portable translatorsIndirect competitorsAll language dictionaries
- 5. How they do their marketingBoth companies do almost all 100% exclusive online marketing because it is an international product and sold all over the worldCompetitors strengths and weaknesses
- 7. Target CustomersBusinessesConsumersMajor cities such as New York, L.A., Chicago, Philadelphia, Dallas, San DiegoMales and Females ages 17-55People interested in travel
- 8. Research PlanTest our durable our product is in the hands of a consumerWhat our potential customers are looking for in the case of a product like ours.We will survey the current market and what is currently for sale.Cost approximately $15,000
- 9. Test PlanTest within cities of Witchita Falls,Tx, Grand Junction,Co, and Pittsfield, MA.Have direct communication within the above cities in appropriate technology/electronic stores.Purchase ads in local TV and radio stations, and newspapersHave 3 salespeople(one per city) get permission from retailers to sell product.
- 11. Put a 1-page advertisements in Business Week Magazine once a month-Cost=$98,285
- 12. Put Advertisements in Travel and Leisure Magazine
- 13. Putting ads in the Wall Street Journal
- 14. Place ads in June because thats when people are starting to take vacations
- 15. Estimated Cost of First year= $949,216.26
- 16. Use direct Mail- Hope to reach 10,000 customers at a yearly cost of $3960Promotional Plan ContinuedAfter 1st yearCommencing local newspaper and television advertisements to raise awareness and interest in product.Eventually discontinue ads in Business Week MagazineEstimated cost for remaining 2 years=$399,506.26
- 17. ConclusionIn conclusion, we would like to say that we believe 100% in our product. Without that belief, there would be no product.
Editor's Notes
- #5: Competitve Analysis Direct Competitors: Franklin Merriam-Webster USB Dictionary and Thesaurus The Talking 14-Language Portable TranslatorIndirect Competitors:All language dictionariesHow well they are doing: Due to this product being so new on the market, sales trends over any period of time were not available.
- #6: 油We will attempt to introduce our product into all major department stores (i.e. Kmart, Wal-Mart, and Target) instead of only being available on the Internet. We will offer a full warranty on the product which protects the buyer in case of damage. Our product will be cheaply priced and affordable to the masses.
- #8: Our target customers are businesses and consumers. We have determined the majority of our customers to be living in the eastern, mid-western and western parts of the United States. The following are major cities and states in which our customers reside: New York, NY; Los Angeles, CA; Chicago, IL; Philadelphia, PA; Dallas, TX; and San Diego, CA. Our product is intended for use by males, females and ages 17-55. This product is also meant for people who are interested in the Spanish language and are interested in foreign travel. This is also intended for people who do not want to spend money to hire an interpreter. Our product is also for people who can afford an interpreter, but do not trust interpreters translations.
- #11: Our firm will be using direct mail advertisements to the persons subscribed to the following lists: The Nation Travel Enthusiasts, Magellans and the HFM Enriched Database Frequent Travelers. We wish to reach at least 10,000 customers a month, at a yearly cost of $3960. After our first year of promotions, we will be commencing local newspaper and television advertisements to raise awareness and interest in our product. We are estimating a $15,000 budget for local newspaper advertisements and a $25,000 budget for television advertisements. The total yearly costs for advertisements are as follows: Our first year: $949,216.26. For the years following, we will be continuing our direct mail lists, newspaper ads in The Wall Street Journal and Travel & Leisure magazine. We will discontinue our advertisements in Business Week magazine. Our costs for advertisements will be $399,506.26 for the remaining 2 years. Our costs for a website (domain name and hosting costs) are $25 per year.