Lei Yu, one of the founders of Beijing Sheng Jin Lan Advertising Co., Ltd (2012- Now). As a technical leader, Lei Yu lead the develop team to deliver the Winidea Demand Side Platform and Agency Trading Desk, also lead the analysis team to support customer online advertising campaign, including performance tracking, monitoring and optimization; by using real time bidding, big data and high performance computing technology, Sheng Jin Lan became one of the companies who mastered the technologies of audience identification and real time optimization.
I have 14 years experience in IT / Mobile Industry and 8+ years in global marketing / digital marketing / CRM involving the following areas:
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