Global business owner of all consumer focused digital platforms of Fiskars Group. Driving digital transformation by building an industry leading digital set-up for Fiskars Group which supports business units and brands in future growth of sales, equity and consumer appeal; leading the development of existing global digital platforms (e-commerce and CRM) and the creation of new platforms, serving business units, brands and different functions (i.e. marketing, sales, retail); defining processes and strategies to leverage full potential of digital development and transformation towards the ultimate goal in delivering consistent consumer experiences.
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