Maverick "The Recruit 2015" I Am #TeamPedestrian by Yulian
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This document summarizes a campaign called #TeamPedestrian that aims to promote pedestrian safety in Jakarta, Indonesia. The campaign will target pedestrians and motorcyclists along a road where the sidewalk is often occupied, narrow, or in poor condition. Over three months, volunteers will distribute stickers, masks, and informational booklets encouraging safe sidewalk use. They will observe effects and interview frequent pedestrians to evaluate if the campaign increased awareness and improved pedestrian safety along the targeted road. The overall goal is to showcase the importance of respecting pedestrian sidewalks and caring for one another's safety.
Maverick "The Recruit 2015" I Am #TeamPedestrian by Yulian
- 1. I am #TeamPedestrian Yulian London School of Public Relations Jakarta Round 2 The Recruit 2015
- 2. Pedestrian Sidewalk A path along the side of a road and normally separated from the vehicular section by a curb. There may also be a road verge (a strip of grass or bushes or trees or combination of these) either between the sidewalk and the roadway. *Wikipedia.com
- 3. Campaign Background 80% of Jakartas pedestrian sidewalk are used for parking lot and street vendors selling activity.- Ahmad Syafrudin (President of Koalisi Pejalan Kaki) *Official Facebook page Koalisi Pejalan Kaki 6 out of 10 pedestrians claimed that they feel uncomfortable walking in the sidewalk; too little walking space and afraid of getting injuries caused by motorcyclists. *self-obtained data Trotoar sebagaimana dimaksud pada ayat (3) hanya diperuntukkan bagi pejalan kaki.- PP pasal 34 ayat 4 *hukumonline.com Indonesia has 18 pedestrian sidewalk accidents reported everyday. *cnnindonesia.com
- 4. Rationale Many offices are located along that road. On the other hand, the pedestrian sidewalk is in a poor condition; too narrow and some part of the sidewalk are broken. Every morning, around 7 a.m. to 8.30 a.m., that road reaches its gridlock. Motorcyclists often head their direction to sidewalk then monopolize it as the main road extension. * That road will serve as a sample. Another similar campaign will be executed afterwards.
- 5. Target Audience Pedestrians Office Workers (age 22-40) Students (age 14-21) Motorcyclists (workers, mailman, students) Age 18- 45
- 7. In cooperation with Pemerintah Provinsi DKI Jakarta for pre-campaign #TeamPedestrian public awareness advertisement on TV. During pre-campaign, our agent will give booklet related to road etiquettes for pedestrians and motorcyclists. Pre- Campaign
- 8. #TeamPedestrian custom-made masks are sponsored by
- 9. Grey dots: campaign area Brown star-shaped sign: traffic light Campaign Location
- 10. How Does This Campaign Work? 10 agents of change will be in charge. 4 of them act as an observer, 6 of them as the sticker and mask-giver. Agent of Change
- 11. STICKER-GIVER Stand by near to the traffic light. When the lights turn red and vehicles stop they will give AKU PEDULI PADA PEJALAN KAKI #TeamPedestrian rearview mirror sticker to motorcyclists and greet them Selamat pagi! Terimakasih karena sudah tidak lewat di trotoar. * Without differentiating motorcyclists who pass through the main road or pedestrian sidewalk. MASK-GIVER Stand by along the road and giveaway masks TERIMA KASIH MOTOR KARENA TIDAK LEWAT LAGI DI TROTOAR #TeamPedestrian. Also, remind the walkers to wear mask to protect themselves from dust and vehicles emission.
- 12. Budget
- 13. Evaluation Field observation Short interview for pedestrian who uses that road frequently (3-5x in a week, preferably in working days).
- 14. Thank You, Maverick! Everyone of us needs to show how much we care for each other, and in the process care for ourselves.