Chase insight. Make things matter. I like it when ideas and people are happy to see one another.
It comes down to building more things people really care about, and fewer things they don't.
I try to find new patterns in the ways that people interact with technology and each other. Locally, nationally, globally. So far, this approach has led to successful programs for big brands, small brands, non-profits, artists, record labels, and many things in between.