Personal Information
Organization / Workplace
Milan Area, Italy Italy
Occupation
Marketing Manager Coffee Espresso (Italy, Israel, Greece)
Industry
Advertising / Marketing / PR
About
- Excellence in marketing activation
- Development and execution of local activation plans (ATL and BTL)
- Consumer insight collection and analysis
- Toplines and bottom lines management (with target of toplines and integral gross margin)
- Product portfolio and sku rationalization (product roadmaps, pricing, phase in - phase out)
- Ownership of local market introduction process per proposition
- Forecasting accuracy (Sales planning)
- Benchmarking, competitor analysis and product forecasting
- P&L management
- Marketing budget planning & management
- Commercial triangle workflow optimization (Mktg, Trade Mktg, Sales)
- Product training to promoters and sales agents
- First interface to ...
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