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Pakistan Pakistan

Head of Business Planning

Advertising / Marketing / PR

•Planning and execution of BTL activities •Effectively manage roll out of various marketing campaigns at all customer touch points •Planning, coordinating, follow-ups and monitoring of advertising & promotional activities for the brands in close coordination with marketing services groups •Managing New Launch and Re-Launch activities for different brands •Assessing market needs and planning consumer and trade marketing activities •Identifying & initiating campaigns that are critical to achieve the desired brand positioning, sales, revenue and activation targets •Preparing and Managing Budgets of assigned projects •Optimal utilization of marketing budget •Tracking and an...