Personal Information
Organization / Workplace
Toronto, Canada Area Canada
Occupation
VP, Digital at Publicis
Industry
Advertising / Marketing / PR
About
Alister leads the digital operations at Publicis Toronto, Canada’s largest integrated digital agency. He is one of the country’s foremost authorities on digital and content marketing, having spoken at numerous conferences including SXSW, Digiday, Data Marketing, Young Entrepreneurs Conference and Sponsorship Marketing Council, as well as serving as a jury member at the inaugural Digiday Content Marketing awards.
Alister is an equal lover of creativity and analytics. A hard-working, people-person that is student of popular culture, he loves the communications business and fundamentally believes great creativity and brand ideals can shift perception, impact purchase behavior and drive loya...
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