Personal Information
Organization / Workplace
Ad Dawha, Ad Dawḩah, Qatar Qatar
Occupation
Senior Researcher
Industry
Finance / Banking / Insurance
Website
http://www.barwabank.comAbout
Throughout my 10-year career in market research and digital marketing, I have been directly involved in planning, development and implementation of ATL/ BTL campaigns, e-marketing projects and brand strategy.
As the overall marketing objective tends to change as the product moves through each stage, I have been responsible to drive continuous campaign optimization online (Google Trends, Keywords Planner, SEM, SEO…) and offline to improve engagement, conversion and lead quality. This includes supporting the overall strategic marketing plan through successful product introductions (e.g. pre-approved home finance, instant approvals, internet banking), internal company communications, an...
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