Publicizing your high school journalism program - San Diego 2014
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This was my presentation from the jEA/NSPA National High School Spring Journalism Convention in San Diego in 2014. In it, I give a variety of ideas to programs for creating and executing plans to publicize different media within the school and journalism programs as a whole.
Publicizing your high school journalism program - San Diego 2014
- 1. @Manfull #nhsjc publicity creatingawareness Aaron Manfull, Media Adviser | Francis Howell North High School | St. Charles, Mo JEADigitalMedia.org| MediaNowSTL.com| Next26.com | AaronManfull.com
- 2. @Manfull #nhsjc More than Awareness Deciding who and what you are as a publication (your attitude) Creating ways to communicate that to your audience What will make them want to develop a relationship with your publication? What do you have to offer them?
- 4. @Manfull #nhsjc Make Publicity Work for You Two Steps to Get Started define the problem set the goal
- 12. @Manfull #nhsjc
- 17. @Manfull #nhsjc Screensavers Wallpapers Buddy Icons Music Posters Twitter and Instagram profiles Mobile games, Online games Phone wallpapers, ringtones, texts Website with video, forums, blogs, audio slide shows, contests, interaction, etc. eNews alerts your news
- 18. @Manfull #nhsjc YOUR publicity in action
- 19. keeping it simple, easy (and cheap)
- 20. @Manfull #nhsjc Meet your audience where they are. Online, on their phones, in school orin their car.
- 21. @Manfull #nhsjc Sidewalk Chalk Car paint Posters Flyers Become a homepage for all shared school computers Tag your web site on all school communication Offer to flow names to sports flyers Hang a banner with a URL in your gymnasium
- 23. @Manfull #nhsjc Utilize your Web site Use your biggest asset publication students! Start working your freshmen early Engage your audience Send out newsletters Make signs for the water fountains, business cards to hand out Create T-Shirts for your publication with school-wide appeal This site was recommended to you by a friend.
- 24. interaction with your audience contests
- 25. @Manfull #nhsjc Start Out Easy
- 27. @Manfull #nhsjc Up the Game Maybe your publication is ready to move forward in contests. Consider sweetening the incentive with a prize.
- 28. @Manfull #nhsjc theLittleHawk.com Cutest Couple Cutest Pet Cutest Pet Best Spring Break Photo Selfie Contest Publish a story on the web Push it through Twitter and have students submit photos on Twitter Voting for best is done on Facebook Prizes are usually good, like $50 Prizes are donated by local companies in exchange for advertising Facebook traffic goes up by thousands, Twitter interactions by hundreds during a good contest http://goo.gl/ZThrmJ
- 29. @Manfull #nhsjc NilesWestNews.org Prizes offered Voting uses WP-pollshttp://goo.gl/Mck7bq http://goo.gl/jJGR4C
- 30. @Manfull #nhsjc How to get prizes Request items from large companies or those that advertise with you. You can exchange a product for some ad space. Get a contest sponsor Gomoxie.org is also a website that sends your publications free things that you may give out as prizes.
- 31. @Manfull #nhsjc keep in contact eLetters
- 32. E-newsletter The e-newsletter helps promote the publication and its web site. Benefits? Instead of receiving regular mail, with the e-news letter, subscribers are only a click away from being taken to the web site for an opportunity to interact with your publication.
- 34. Content weekly updates help inform parents podcast teaser quick links go straight to the website Plus - people can pass it on to help publicize for you!
- 35. getting social
- 36. Tips for Social Use Go with a 60/40 ratio Work to have links go directly to your site (not Youtube, Instagram, etc.) Compose Tweets of roughly 100 characters. Engage in conversations, share posts, be social Avoid posting message blasting across platforms
- 42. Cross Marketing combines the strengths of two or more groups for the benefit of both cross marketing
- 43. @Manfull #nhsjc Why Cross Market Cross marketing develops relationships with groups other; it also provides a partnership that can be called on in the future for prizes, favors and advertising opportunities. QR Codes http://goo.gl
- 45. @Manfull #nhsjc
- 46. @Manfull #nhsjc
- 47. @Manfull #nhsjc publicity benefitingyour program Aaron Manfull, Media Adviser | Francis Howell North High School | St. Charles, Mo JEADigitalMedia.org| MediaNowSTL.com| Next26.com | AaronManfull.com
- 48. @Manfull #nhsjc Your publications are what sell your program. Your people are what seal the deal.
- 49. @Manfull #nhsjc Top Three Recruiting Methods Individual Conversations with students Begin in 8th grade Get the staff to help For a full list check out Next26.com
- 50. @Manfull #nhsjc publicity creatingawareness Aaron Manfull, Media Adviser | Francis Howell North High School | St. Charles, Mo JEADigitalMedia.org| MediaNowSTL.com| Next26.com | AaronManfull.com
Editor's Notes
- In its most basic form, publicity is creating awareness for your publication whether that be your newspaper, yearbook, broadcast or web site. Publicity is more than just talking about your publication, its crafting a message, creating ways to communicate what and who you are, what you have to offer them (as your audience) and
- In its most basic form, publicity is creating awareness for your publication whether that be your newspaper, yearbook, broadcast or web site. Publicity is more than just talking about your publication, its crafting a message, creating ways to communicate what and who you are, what you have to offer them (as your audience) and
- After this slide, bridge to the rest with Now lets take a closer look at a few of these ideas and how you can start to build these into your publicity plans for this and next year
- You want the audience to interact and develop a relationship with your publication.
- Get your audience to put a little effort into it to enter, but then also allow anyone to vote to take part in it as well.
- There are three ways for high school publications to cross market:Cross Market with other parts of your department.Cross Market with other school clubs or events.Cross Market with the school itself.
- In its most basic form, publicity is creating awareness for your publication whether that be your newspaper, yearbook, broadcast or web site. Publicity is more than just talking about your publication, its crafting a message, creating ways to communicate what and who you are, what you have to offer them (as your audience) and