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Roles of Product Owners in Agile Teams

Aaron Medina
Aaron Medina

Roles of Product Owner in Agile Teams Product Owner in a Nutshell Superpowers of a Product Owner Challenges of a Product Owner How to be the Unbreakable Product Owner

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ROLES OF PRODUCT OWNERS IN AGILE TEAMS
An empowered individual who liaise between the business and the development team ensuring the successful release of a high-value product based on the de鍖ned vision. PRODUCT OWNER IN A NUTSHELL
image source: https://unbreakablepo.鍖les.wordpress.com/2017/05/cropped-heropo-banner12.png PRODUCT OWNERS ARE MADE, NOT BORN.
SUPER POWERS OF A PRODUCT OWNER
ROLES OF PRODUCT OWNERS IN AGILE TEAMS SUPER POWERS OF A PRODUCT OWNER Super Strength Leadership and ownership; facilitates product related decisions. Lift the team; motivate and give morale boost. Passion for the product, make sure that the team understands the goal/vision of the product.
ROLES OF PRODUCT OWNERS IN AGILE TEAMS SUPER POWERS OF A PRODUCT OWNER Bullet Proof Address impediments, resolves conflicts/issues. Taking full accountability on the product. Facing consequences on the decisions made.
ROLES OF PRODUCT OWNERS IN AGILE TEAMS SUPER POWERS OF A PRODUCT OWNER Super Hearing (communication) Assist client/stakeholders on creating concrete user stories. Maintain feedback loop; ensure active engagement of clients/ stakeholders and dev teams. Realistic expectation management (no lying). Scope and forecast negotiation.
ROLES OF PRODUCT OWNERS IN AGILE TEAMS SUPER POWERS OF A PRODUCT OWNER Super Speed (adaptive) Market-driven product. Innovation-driven product. Responsive to change, can even terminate a sprint if determined a drastic change in direction. Learn from what is getting delivered to every iteration
ROLES OF PRODUCT OWNERS IN AGILE TEAMS SUPER POWERS OF A PRODUCT OWNER X-Ray Vision (focus) Understand the product details. Understand for whom and why we need to create the product. Keep the balance on whether to: - Build the right thing - Build things right - Build fast
ROLES OF PRODUCT OWNERS IN AGILE TEAMS SUPER POWERS OF A PRODUCT OWNER Foresight Predict possible features that can give value to the product. Ensuring that product creates value for its clients as well as the company. Identify and prevent possible risks (Business, Social, Technology, Cost and Schedule).
ROLES OF PRODUCT OWNERS IN AGILE TEAMS SUPER POWERS OF A PRODUCT OWNER Flying (birds-eye view) Create and prioritize product backlogs according to ROI. Monitor and inspect product progress.
ROLES OF PRODUCT OWNERS IN AGILE TEAMS SUPER POWERS OF A PRODUCT OWNER Shrinking (backlog grooming) Reject or say no to unnecessary features. Splitting stories to smaller sizes. Simplify, prevent product from getting bloated.
CHALLENGES OF A PRODUCT OWNER
image source: https://www.theredheadriter.com/2015/01/your-plan-vs-reality-graphic-it-might-not-be-easy-but-it-will-be-worth-it-or-will-it-be-worth-it/ EXPECTATION REALITY
NOT ALL AGILE TEAMS EXIST WITHIN AN AGILE ORGANIZATION image source: https://www.cio.com/article/2920900/agile-development/4-warning-signs-that-your-team-is-not-agile.html
NOT ALL PRODUCT OWNERS OWN THE PRODUCT image source: https://www.freepik.com/free-photos-vectors/puppet
HIGH VALUE FOR OTHERS BUT NOT SO IMPORTANT FOR THE REST image source: https://www.istockphoto.com/illustrations/balance-scale
YOU CAN SAY NO SOMETIMES. image source: https://productcoalition.com/who-are-product-managers-and-why-you-should-never-hire-a-good-product-manager-for-your-company-221c8dc27929
NOT ALL ARE INTO AGILE image source: https://2itesting.com/media/blog/you-think-youre-agile-but-you-re-not/
image source: https://unbreakablepo.鍖les.wordpress.com/2017/05/cropped-heropo-banner12.png HOW TO BE THE UNBREAKABLE PRODUCT OWNER
ROLES OF PRODUCT OWNERS IN AGILE TEAMS HOW TO BE THE UNBREAKABLE PRODUCT OWNER image source: https://www.istockphoto.com/illustrations/coach Sustain Agile mind-set Establish culture Manage trust Empower Master conversation Coach
ROLES OF PRODUCT OWNERS IN AGILE TEAMS HOW TO BE THE UNBREAKABLE PRODUCT OWNER image source: https://www.lynda.com/Leadership-Management-tutorials/Creating-Culture-Strategy-Execution/592487-2.html Rede鍖ne Roles and Responsibilities
ROLES OF PRODUCT OWNERS IN AGILE TEAMS HOW TO BE THE UNBREAKABLE PRODUCT OWNER image source: https://www.freepik.es/vector-premium/empresarios-mano-shake-diseno-plano-ilustracion_1320346.htm Build relationships Establish good relationship with everyone Get the right management sponsor De鍖ne clear roles and responsibilities
ROLES OF PRODUCT OWNERS IN AGILE TEAMS HOW TO BE THE UNBREAKABLE PRODUCT OWNER I INDEPENDENT N NEGOTIABLE V VALUABLE E ESTIMABLE S SMALL T TESTABLE Create good User Stories Set regular meeting with stakeholders Hear our all the requirements Follow INVEST guidelines for good user stories
ROLES OF PRODUCT OWNERS IN AGILE TEAMS HOW TO BE THE UNBREAKABLE PRODUCT OWNER Set parameters DoD: set properly the De鍖nition of Done Set acceptance criteria of the product.
PRODUCT OWNERSHIP DOES NOT NEED HEROIC INDIVIDUAL EFFORTS. IT IS RATHER AN ORGANIZATIONAL CAPABILITY Mike Leber ROLES OF PRODUCT OWNERS IN AGILE TEAMS
QUESTIONS?
THANK YOU!
AARON MEDINA RareJob Philippines, Inc. Manager Service Development Department IT Infrastructure Department aaron.medina@rarejob.net aaronmedina30@gmail.com https://www.linkedin.com/in/aamedina/
ROLES OF PRODUCT OWNERS IN AGILE TEAMS ACKNOWLEDGEMENT Agile Deep Dive Conference - Manila May 2018 Mastering the Product Owner Challenges and Dealing with the Common Product Owner Anti-Patterns by Teo鍖lo Ted Flores II, CSPO https://unbreakablepo.com/2010/06/03/super-power-1-be- bulletproof/ https://www.productmanagement.com.br/agile-product-ownership- in-a-nutshell/ https://medium.com/@michael_leber/product-owner-anti- patterns-384e9c46e865

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Roles of Product Owners in Agile Teams

  • 2. An empowered individual who liaise between the business and the development team ensuring the successful release of a high-value product based on the de鍖ned vision. PRODUCT OWNER IN A NUTSHELL
  • 5. ROLES OF PRODUCT OWNERS IN AGILE TEAMS SUPER POWERS OF A PRODUCT OWNER Super Strength Leadership and ownership; facilitates product related decisions. Lift the team; motivate and give morale boost. Passion for the product, make sure that the team understands the goal/vision of the product.
  • 6. ROLES OF PRODUCT OWNERS IN AGILE TEAMS SUPER POWERS OF A PRODUCT OWNER Bullet Proof Address impediments, resolves conflicts/issues. Taking full accountability on the product. Facing consequences on the decisions made.
  • 7. ROLES OF PRODUCT OWNERS IN AGILE TEAMS SUPER POWERS OF A PRODUCT OWNER Super Hearing (communication) Assist client/stakeholders on creating concrete user stories. Maintain feedback loop; ensure active engagement of clients/ stakeholders and dev teams. Realistic expectation management (no lying). Scope and forecast negotiation.
  • 8. ROLES OF PRODUCT OWNERS IN AGILE TEAMS SUPER POWERS OF A PRODUCT OWNER Super Speed (adaptive) Market-driven product. Innovation-driven product. Responsive to change, can even terminate a sprint if determined a drastic change in direction. Learn from what is getting delivered to every iteration
  • 9. ROLES OF PRODUCT OWNERS IN AGILE TEAMS SUPER POWERS OF A PRODUCT OWNER X-Ray Vision (focus) Understand the product details. Understand for whom and why we need to create the product. Keep the balance on whether to: - Build the right thing - Build things right - Build fast
  • 10. ROLES OF PRODUCT OWNERS IN AGILE TEAMS SUPER POWERS OF A PRODUCT OWNER Foresight Predict possible features that can give value to the product. Ensuring that product creates value for its clients as well as the company. Identify and prevent possible risks (Business, Social, Technology, Cost and Schedule).
  • 11. ROLES OF PRODUCT OWNERS IN AGILE TEAMS SUPER POWERS OF A PRODUCT OWNER Flying (birds-eye view) Create and prioritize product backlogs according to ROI. Monitor and inspect product progress.
  • 12. ROLES OF PRODUCT OWNERS IN AGILE TEAMS SUPER POWERS OF A PRODUCT OWNER Shrinking (backlog grooming) Reject or say no to unnecessary features. Splitting stories to smaller sizes. Simplify, prevent product from getting bloated.
  • 15. NOT ALL AGILE TEAMS EXIST WITHIN AN AGILE ORGANIZATION image source: https://www.cio.com/article/2920900/agile-development/4-warning-signs-that-your-team-is-not-agile.html
  • 16. NOT ALL PRODUCT OWNERS OWN THE PRODUCT image source: https://www.freepik.com/free-photos-vectors/puppet
  • 17. HIGH VALUE FOR OTHERS BUT NOT SO IMPORTANT FOR THE REST image source: https://www.istockphoto.com/illustrations/balance-scale
  • 18. YOU CAN SAY NO SOMETIMES. image source: https://productcoalition.com/who-are-product-managers-and-why-you-should-never-hire-a-good-product-manager-for-your-company-221c8dc27929
  • 19. NOT ALL ARE INTO AGILE image source: https://2itesting.com/media/blog/you-think-youre-agile-but-you-re-not/
  • 21. ROLES OF PRODUCT OWNERS IN AGILE TEAMS HOW TO BE THE UNBREAKABLE PRODUCT OWNER image source: https://www.istockphoto.com/illustrations/coach Sustain Agile mind-set Establish culture Manage trust Empower Master conversation Coach
  • 22. ROLES OF PRODUCT OWNERS IN AGILE TEAMS HOW TO BE THE UNBREAKABLE PRODUCT OWNER image source: https://www.lynda.com/Leadership-Management-tutorials/Creating-Culture-Strategy-Execution/592487-2.html Rede鍖ne Roles and Responsibilities
  • 23. ROLES OF PRODUCT OWNERS IN AGILE TEAMS HOW TO BE THE UNBREAKABLE PRODUCT OWNER image source: https://www.freepik.es/vector-premium/empresarios-mano-shake-diseno-plano-ilustracion_1320346.htm Build relationships Establish good relationship with everyone Get the right management sponsor De鍖ne clear roles and responsibilities
  • 24. ROLES OF PRODUCT OWNERS IN AGILE TEAMS HOW TO BE THE UNBREAKABLE PRODUCT OWNER I INDEPENDENT N NEGOTIABLE V VALUABLE E ESTIMABLE S SMALL T TESTABLE Create good User Stories Set regular meeting with stakeholders Hear our all the requirements Follow INVEST guidelines for good user stories
  • 25. ROLES OF PRODUCT OWNERS IN AGILE TEAMS HOW TO BE THE UNBREAKABLE PRODUCT OWNER Set parameters DoD: set properly the De鍖nition of Done Set acceptance criteria of the product.
  • 26. PRODUCT OWNERSHIP DOES NOT NEED HEROIC INDIVIDUAL EFFORTS. IT IS RATHER AN ORGANIZATIONAL CAPABILITY Mike Leber ROLES OF PRODUCT OWNERS IN AGILE TEAMS
  • 29. AARON MEDINA RareJob Philippines, Inc. Manager Service Development Department IT Infrastructure Department aaron.medina@rarejob.net aaronmedina30@gmail.com https://www.linkedin.com/in/aamedina/
  • 30. ROLES OF PRODUCT OWNERS IN AGILE TEAMS ACKNOWLEDGEMENT Agile Deep Dive Conference - Manila May 2018 Mastering the Product Owner Challenges and Dealing with the Common Product Owner Anti-Patterns by Teo鍖lo Ted Flores II, CSPO https://unbreakablepo.com/2010/06/03/super-power-1-be- bulletproof/ https://www.productmanagement.com.br/agile-product-ownership- in-a-nutshell/ https://medium.com/@michael_leber/product-owner-anti- patterns-384e9c46e865