Andrew leads the Marketing Science team at Adobe. This newly formed team is responsible for leveraging Adobe鈥檚 internal Big Data Hadoop infrastructure to generate business insights for all Adobe businesses including Creative Cloud, Marketing Cloud, and Acrobat.
The team delivers a complete suite of Analytics services including Digital (Behavioral) analytics, Customer (Transactional) analytics, Survey (Attitudinal) analytics, A/B/n & Multi-Variate Testing, and Modeling/Predictive analytics for the entire eCommerce business.
Previously at Adobe, Andrew led the Digital Analytics & Optimization team where he was responsible for the Global Center of Excellence for Web Analytics and Online .
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