A collaborative innovator with 17 years鈥� experience in designing and executing digital marketing strategy for audience acquisition, engagement, conversion and retention across online channels as well as evaluating the performance of digital campaigns across display, video, email, search and social media.
Core Competencies:
. Digital Marketing Analytics
. Online Experience Design
. Digital Display, Video, Email, Search & Social Media Marketing
. Digital Adverting Effectiveness
. Digital Marketing Research
. Audience Profiling, Segmentation & Targeting
. Online Competition Analysis
. Landing Page, Channel Optimisation & Navigation Effectiveness
. Lead Generation
. A/B & Multivariate Testi...
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