Indian rural market by abdul ali
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The document discusses the opportunity in India's rural markets for global players. It notes that 70% of India's population lives in rural areas, with a growing middle income segment. Several factors are changing the rural environment such as education, infrastructure development, and technology penetration, presenting opportunities for foreign investment and initiatives from multinational corporations across sectors like retail, telecom, insurance, and food.
Indian rural market by abdul ali
- 1. Indian Rural Market: Opportunity for Global Players Abdul Ali
- 2. Po O r ig in a l r t v ert de en y Un p m velo de ilIitracy Ouch! Livelihood IR M constraints s Re n es sis d w ar t ch Manc ck an e ge to Ba Fear of Bullets!
- 3. L if e s L it t le Q u e s t io n Could we dodge these bullets . . . or Be bullet proof ?
- 4. L im it e d C h o ic e Do dge le t s Be B ul B u lle t p r o of
- 5. T h e P r o b le m W it h D o d g in g B u lle t s g o in g t o g e t h it !
- 6. T h a n k f u lly w e c h o s e Bulletproof Armor
- 7. Bulletproof Armor has Comes from
- 8. Rural Potential 70% of population stay in rural India 72.6% household distribution Equal number of middle income household as in urban area Growing 3-4% per annum Young rural market National Council for Applied Economic Research
- 9. Development Plans - Five year plans of govt. - Grameen vikas yojana - Liberalization - Globalization - Privatization - Amendment in monopolies & Restrictive trade practices
- 10. Changing Rural Environment Education opportunities Communication effectiveness IT Penetration Infrastructural development Increased income Spending patterns Career counseling Job opportunity Livelihood options
- 11. Foreign Ouch! Investments Ouch! Ouch! Ouch! Ouch! Ouch! Ouch! Ouch! Ouch!
- 12. MNC initiatives ITC Chaupal Penetration of HULL, Marico, Colgate-Palmolive, Britania in Rural markets LG & Samsung plans to enter rural markets Insurance potential Retail sector Food Chains Telecommunication industry expansion
- 13. Conclusion The rural revolution being governed by rising purchasing power, increased saving, changing consumer values & life styles, there are sure and positive signs of a new dawn of rural India which sounds plethora of opportunity for MNC.