In my opinion, beauty from a media or even cultural standard often doesn’t in the slightest reflect real beauty. Far too often people I know are body shamed. In the Indian culture (and others) it is often the norm to talk openly about how fat people are to their face or suggest their skin tone is very dark as a negative remark. I want to change this, shape the perception of real beauty and inspire women with Style Savita, an online boutique for exclusive and affordable handmade Indian jewellery. My core business focus is for the Community, Consumers & Collaboration with complimentary brands and individuals.