Paul Jankowski is Chief Strategist at Access Brand Strategies and a contributing writer to Forbes.com. ABS provides branding/consumer engagement services for clients including Pepsi, Tractor Supply Co, Lipton, Mtn Dew and Fedex. Recent campaigns include Lipton's, "Drink Positive" fea. Lady Antebellum and Mtn Dew's, "This is How I Dew" fea. Jason Aldean.
ABS is the leading expert in helping brands build deep relationships with the 60% of US consumers living in the "new" Heartland. Jankowski's book, "How to Speak American: Building Brands in the New Heartland," was published in 2011.
Prior to ABS, he served as Chief Marketing Officer for Elvis Presley Enterprises and oversaw all aspects...
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