�ݺ�ߣ

MAD ALKATIRI
Senior Community & Social Product Manager �C Wego.com

THE
#SOCIALNUTS

PRESENTED BY MAD
AT EXTRAORDINARY TOURISM EXCHANGE 2013, PERTH �C WESTERN AUSTRALIA

#ETE2013 #SOCIALNUTS
Psst.
?My
?twitter
?account:
?@madalkatiri
?

#SOCIALNUTS

?
��Social
?Media
?is
?like
?
teen
?sex.
?Everyone
?
wants
?to
?do
?it.
?Nobody
?
know
?how.
?When
?it��s
?
?inally
?done,
?there
?is
?
surprise
?it��s
?not
?better.��
?

?
- Avinash Kaushik, Google

#SOCIALNUTS

?
��Social
?media
?refers
?to
?
the
?means
?of
?interactions
?
among
?people
?in
?which
?
they
?create,
?share
?and
?
exchange
?information
?&
?
ideas
?in
?virtual
?
communities
?and
?
network.��
?

?
- Wikipedia.org

#SOCIALNUTS
SOCIAL MEDIA
EXPLAINED WITH
BEER

DON��T CARE ABOUT SOCIAL MEDIA?
YOU��RE NUTS!
#SOCIALNUTS

#1

Social media has overtaken pornography as the
number 1 activity on the web.
#SOCIALNUTS

#2

Consumers continue to spend more time on
social networks than on any other category of
sites��roughly 20% of their total time online via
PC, and 30% of total time online via mobile.

#SOCIALNUTS

#3

Australia has some of the highest social media
usage in the world. In usage of Facebook,
Australia ranks highest, with over 9million users
spending almost 9hours per month on the site.

Source:
?��Social
?Media
?Stats
?in
?Australia
?Facebook
?Blogger
?Myspace".
?Socialmedianews.com.
?
#SOCIALNUTS

#4

If you make customers unhappy, they might each
tell 5 friends in the physical world. But in the
social media, they can each tell 500.
#SOCIALNUTS

#SOCIALNUTS
WANT MORE?
HERE ARE SOCIAL MEDIA FACTS

#SOCIALNUTS
As
?of
?July
?2013,
?
Facebook
?has
?
1.15
?billion
?active
?
users.
?

?
Including my parents!
Image: sproutsocial.com!

#SOCIALNUTS
2012
161M
Twitter
?is
?the
?
fastest
?growing
?
social
?network
?in
?
the
?world
?with
?
44%
?growth.
2013
288M

#SOCIALNUTS
Google+
?remains
?
the
?number
?2
?
social
?platform
?in
?
the
?world
?with
?
359m
?users.
Image: socialmediatoday.com!

#SOCIALNUTS
Every
?second,
?two
?
new
?people
?join
?
LinkedIn.
?

?
Australia is on the top 10
countries of the most LinkedIn
users with 4m members.

#SOCIALNUTS
Video
?views
?per
?
day
?on
?YouTube:
?
4b,
?with
?hours
?of
?
video
?watched
?
per
?month:
?6b.

#SOCIALNUTS
IT��S NUTS!
WHAT��S NEW IN 2013?!

#SOCIALNUTS
NEW THINGS IN
2013
Image: silveradoblog.com!

#SOCIALNUTS
SOCIAL MEDIA
CHANGES THE WAY PEOPLE TRAVEL

#SOCIALNUTS
Online behaviors of travellers.

#SOCIALNUTS
Proportion of travellers frequently using
social media during travel.

#SOCIALNUTS
THE
#CASESTUDIES

WEGO INDONESIA, ON SOCIAL FROM ZERO TO TODAY
BARONDA MALUKU, A SOCIAL INITIATIVE TO REBRANDING MALUKU

#SOCIALNUTS
WEGO
INDONESIA
From
?zero,
?to
?over
?650,000
?
members
?of
?social
?media.
?

Team.

Wego Indonesia social media managed by
passionate local social team who breathe with
social media and love to travels.
#SOCIALNUTS
MAD
as
?Community
?Manager.
?
Loves
?traveling
?with
?gadgets,
?
had
?more
?than
?35
?5lights
?/
?12
?
trips
?last
?year,
?plays
?key
?role
?in
?
8
?traveller
?&
?diver
?community.
?
BANI
as
?Social
?Media
?Manager.
?
Has
?more
?than
?70,000
?followers
?
on
?her
?Facebook
?and
?2,000
?on
?
twitter,
?breath
?with
?social
?
media.
?

#SOCIALNUTS
Strategy.
Wego Indonesia has a clear strategy and
key message from the start.
��We
?want
?to
?inspire
?
250m
?Indonesians
?to
?
travel
?more,
?especially
?
within
?Indonesia
?
because
?Indonesia
?has
?
so
?much
?to
?offers,
?
not
?just
?Bali.��
?

#SOCIALNUTS
fb.com/wego.indonesia
Beautiful Indonesia photos everyday on our social channels,
showing hundred of destinations in Indonesia.

#SOCIALNUTS
Social campaigns, match with the key message. We want to
keep it consistent. We had Travel Photo Contest: Ini Indonesia!
back in 2012, and got massive 6,000 submissions.

#SOCIALNUTS
Collaboration with the local travelers community, who has
same mission.

Events.

To gather people who has same passion: travel, we
create #WegoHangout event, bimonthly.
#SOCIALNUTS
#WegoHangout
?I
?�C
?Dec
?2012
? #WegoHangout
?II
?�C
?Apr
?2013
? #WegoHangout
?III
?�C
?Jun
?2013
?

Events.

When they��re having fun, they tweet about it.
#SOCIALNUTS

Numbers.
#SOCIALNUTS
200k
People
?engaged
?on
?
our
?social
?channels
?
3m
Total
?reached
?
?
everyweek
?on
?socials
?
670k
Wego
?Indonesia
?
Facebook
?Fans
?
26k
Wego
?Indonesia
?
Twitter
?Followers
?
12%
Total
?visit
?from
?
social
?channels
?

#SOCIALNUTS
BARONDA
MALUKU
A
?social
?initiative
?to
?
rebranding
?Maluku
?

MALUKU IS A BEAUTIFUL
ISLAND IN EAST OF INDONESIA.

3,5hrs ?ight from Jakarta. You can ?y with Garuda Indonesia, Lion Air, Sriwijaya Air.
#SOCIALNUTS

Sectarian
?con?lict
?
broke
?out
?in
?Maluku
?
in
?January
?1999
?until
?
February
?2002.
?
Claimed
?more
?than
?
6,000
?lives
?and
?
displaced
?700,000
?
others.
Image: npr.org!
#SOCIALNUTS

#SOCIALNUTS
A mission to bring back Maluku��s old title: Maluku Manise.

#SOCIALNUTS
#BarondaMaluku Team
10 well-known and creative travellers, are brought together for the #BarondaMaluku
mission. Contribute to promote Maluku using their expertise.

#SOCIALNUTS
In?uencers Team
Marischka Prudence and Riyanni Djangkaru are Indonesia celebrity with more than
200,000 followers on Twitter. Dayu Hatmanti is the Miss Scuba International.
@marischkaprue
? @r_djangkaru
? @dayuhatmanti
?

#SOCIALNUTS
Get people talking and they will do the marketing for you.
The power of word of mouth.

#BarondaMaluku
Team
Travellers
Everyone Else
#SOCIALNUTS

#SOCIALNUTS
Content & Media Team
Atre is a travel journalist. Herajeng is the travel writer who��s been released her own
books. And Indohoy is the English travel blogger specialist.
@atre7
? @BackpackerNotes
? @indohoy
?

#SOCIALNUTS
Let the blogger/writer talk about Maluku in their own
words. Also user generated content to promote Maluku.

#SOCIALNUTS
Camera Team
Barry Kusuma is one of the most famous travel photographer in ID. Giri Prasetyo is an
excellence travel videographer and Ferry Rusli is UW specialist.
@barrykusuma
? @ferryrusli
?
@giri_prasetyo
?

#SOCIALNUTS
Photos and videos are the king in tourism destination
social marketing from an inspiration point of view.

Passions sit
in the
middle of
everything.
#SOCIALNUTS

#SOCIALNUTS
THE
#INSIDERTIPS

IF YOU��RE TARGETING INDONESIA MARKET!

#SOCIALNUTS
using Social Media!
?
SOCIAL PRESENCE is a must.
Source:
?Indonesia
?Travel
?Insight,
?Google
?Indonesia
?(August
?2013)
?

Platform.

Choose the right social platform. The popular
platforms in Indonesia:
#SOCIALNUTS

#SOCIALNUTS
DID YOU KNOW?
83% OF INDONESIANS SHARE THEIR TRAVEL EXPERIENCES
DURING THE TRIP AND 89% POST TRIP?

Source:
?Indonesia
?Travel
?Insight,
?Google
?Indonesia
?(August
?2013)
?

Partner.

Work with the local partner or community who has
strong social presences. Reach the audiences
effectively.
#SOCIALNUTS

In?uencer.

Identify and engage key opinion leaders in social
media. Indonesians do listen to them.
#SOCIALNUTS

Social Ads.

Facebook ads, twitter ads, are very important to
make sure you reach wider audiences.
#SOCIALNUTS
$0.01
Average
?Cost
?
per
?Acquisition
?(CPA)
?
$0.02
Average
?Cost
?
per
?Engagement
?(CPE)
?
$15,000
Spend
?commitment
?for
?
Twitter
?Ads
?

Photo, Video.

Indonesian loves to see photos and videos.
#SOCIALNUTS
65%
business
?travelers
?have
?seen
?
videos
?about
?their
?destination
?
56%
leisure
?travelers
?have
?seen
?
videos
?about
?their
?destination
? Source:
?��Indonesia
?Travel
?Insight��.
?Google
?
Indonesia
?(August
?2013)
?

#SOCIALNUTS
KNOW WHEN to launch your campaigns!

TERIMA KASIH!
Mad
?Alkatiri
?|
?email:
?mad@wego.com
?|
?twitter:
?@madalkatiri
?

�ݺ�ߣ

The #SocialNuts by Mad

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The #SocialNuts by Mad