Veteran marketer with extensive client and agency experience in digital and offline programs, segmentation, and analysis. Solid track record of defining and executing acquisition, cross/up-sell, and retention programs that drive significant revenue. Considerable experience leading internal teams and vendors in the design and execution of marketing launches that leverage a combination of traditional channels, as well as social media, paid search, and search engine optimization (SEO).
Specialties: Digital and Content Marketing, Reporting & Analytics, P&L Management, Customer Relationship Management (CRM) Tools selection and Implementation, Go-to-Market Planning, Forecasting & Budgeting,...
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