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Besta 無敵科技行銷提案 eng

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Ada Lin

This document outlines the Besta Marketing Project organized by Besta Ltd. and sponsored by Exception PR Ltd. It introduces the CEO, marketing manager, and PR manager in charge of the project. The project aims to promote Besta's electronic dictionary to customers over age 50 by encouraging parent-child learning. Marketing promotions include TV and online commercials, a parent-child recitation contest on Facebook to win prizes, and posters in schools and community classrooms. The budget allocates funds for TV airtime, online promotion, poster printing and distribution, and magazine advertising. The goal is to achieve social value through lifelong learning and closer family bonds while increasing the target customer base.

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BESTA Marketing Project Organizer: Besta Ltd. Sponsor: Exception PR Ltd. C.E.O.: Ada Lin 林芷芸 Marketing Manager: Mickey Tsai 蔡孝宇 Public Relations Manager: Lisa Lin 林虹君
Outline ? Introduction： A. Main Ideas B. Target Customers C. Reasons ? Social Value ? Marketing Promotions： A. TV & On-line Commercial B. Promoting Activity: Parent-child Recitation Contest ? Poster C. Language Cram School of Community
Introduction Do you remember the joy when you were learning foreign languages? Now, your children are facing the pressure of exams, will you cheer them up? The best way to help them learning is to accompany rather than supervise. Let’s learn again with your children!
Main Ideas ? The operation of the computer is too complex, therefore, the intuitive interface of Besta’s electronic dictionary is easier to be understand. ? New target customer：About age 50 with foreign language learning intend. ? Learning with the children.
Target Customers ? Over age 50 with the willing of learning foreign languages http://blog.xuite.net/jerrych en1103/blog/21484649 http://www.edtoy.com.tw http://ng992.blogspot.com/2010/12/lotus. html http://ng992.blogspot.com/2010/12/lotus.html
Reasons ? Global Trend：Learning second language ? The high average age v.s. the low birth rate ? The problem within parents and children http://mp.cacafly.com/?p=4358 http://ptssouth.blogspot.com/2009_02_01_archive.html http://www.hudong.com
More Details: Teenager’s Internet Addiction The Terrible Teen’s Internet Addiction
Social Value ? Lifetime Learning：Helping the elders who are over age 50 to learn foreign languages. ? Parent-Child Learning ：By learning with children, hoping that there would be more interactions between parents and children.
Marketing Promotions TV & On-line Commercial Community Cram School Promotion Plan Parent-child Recitation Contest Increasing the rate of target customers The stage and chance for presentations Using learning sources and tools Brand Marketing
Playing Chanel and Time Mon.– Fri.* p.m. 6:30-10:30 台視, 華視, 中視, 中天新聞台, 東森新聞台, 三立新聞台 Sat.** p.m. 12:00-11:30 台視, 華視, 中視, 中天新聞台, 東森新聞台, 三立新聞台, 三立, 八大, 衛視 Sun.** p.m. 12:00-11:30 台視, 華視, 中視, 中天新聞台, 東森新聞台, 三立新聞台, 三立, 八大, 衛視 On-line Besta’s official website & Facebook * After working and school, news will be the first choice that people would switch to. ** Weekend: People usually get up later, therefore, the time will focus on noon to night. Moreover, entertain programs are good choice, too. TV and On-line Commercial Film
Marketing Promotions ? Community Classroom Promoting Plan Cooperating with the instructors of the Community Cram School and offering one to two electronic dictionaries to the Cram School to help the students expiries the advantages of Besta’s electronic dictionary.
Marketing Promotions ? Promoting Activity Parents – Children Recitation Contest Main Idea: Achieving the goal of lifetime learning and closer the relationship between parents and children Content: Do you want to learn foreign languages? Or are you learning it? Just upload the clip that you and your children are reciting foreign languages poem to Besta’s Facebook, you may get a Besta electronic dictionary! Award: First Prize—Besta electronic dictionary*1 & Free voucher of theme park*1 Second Prize—Besta electronic dictionary*1 & & Discount voucher of theme park*1 Third Prize—Besta electronic dictionary discount*1 & Discount voucher of theme park*1 Like It Prize—Besta electronic dictionary discount*1 Event Date: 2012/07/02 ~ 09/28 Announcement Date: 2012/12/03
Marketing Promotions ?Poster
Poster Location ? Official Website/Facebook ? University/High School ? English Learning Magazine ? Community Cram School
Promoting Budget ? TV: After popular programs: NT$25,000/10seconds*times ? On-line:NT$0 ? Poster: Colleges/high schools/community classrooms=500 posters About NT$5,600 Print & Mail NT$3.5*500=NT$1,750 English Learning Magazines: NT$200,000*Publishers
Besta, your best choice; Exception, your only option!

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Besta 無敵科技行銷提案 eng

  • 1. BESTA Marketing Project Organizer: Besta Ltd. Sponsor: Exception PR Ltd. C.E.O.: Ada Lin 林芷芸 Marketing Manager: Mickey Tsai 蔡孝宇 Public Relations Manager: Lisa Lin 林虹君
  • 2. Outline ? Introduction： A. Main Ideas B. Target Customers C. Reasons ? Social Value ? Marketing Promotions： A. TV & On-line Commercial B. Promoting Activity: Parent-child Recitation Contest ? Poster C. Language Cram School of Community
  • 3. Introduction Do you remember the joy when you were learning foreign languages? Now, your children are facing the pressure of exams, will you cheer them up? The best way to help them learning is to accompany rather than supervise. Let’s learn again with your children!
  • 4. Main Ideas ? The operation of the computer is too complex, therefore, the intuitive interface of Besta’s electronic dictionary is easier to be understand. ? New target customer：About age 50 with foreign language learning intend. ? Learning with the children.
  • 5. Target Customers ? Over age 50 with the willing of learning foreign languages http://blog.xuite.net/jerrych en1103/blog/21484649 http://www.edtoy.com.tw http://ng992.blogspot.com/2010/12/lotus. html http://ng992.blogspot.com/2010/12/lotus.html
  • 6. Reasons ? Global Trend：Learning second language ? The high average age v.s. the low birth rate ? The problem within parents and children http://mp.cacafly.com/?p=4358 http://ptssouth.blogspot.com/2009_02_01_archive.html http://www.hudong.com
  • 7. More Details: Teenager’s Internet Addiction The Terrible Teen’s Internet Addiction
  • 8. Social Value ? Lifetime Learning：Helping the elders who are over age 50 to learn foreign languages. ? Parent-Child Learning ：By learning with children, hoping that there would be more interactions between parents and children.
  • 9. Marketing Promotions TV & On-line Commercial Community Cram School Promotion Plan Parent-child Recitation Contest Increasing the rate of target customers The stage and chance for presentations Using learning sources and tools Brand Marketing
  • 10. Playing Chanel and Time Mon.– Fri.* p.m. 6:30-10:30 台視, 華視, 中視, 中天新聞台, 東森新聞台, 三立新聞台 Sat.** p.m. 12:00-11:30 台視, 華視, 中視, 中天新聞台, 東森新聞台, 三立新聞台, 三立, 八大, 衛視 Sun.** p.m. 12:00-11:30 台視, 華視, 中視, 中天新聞台, 東森新聞台, 三立新聞台, 三立, 八大, 衛視 On-line Besta’s official website & Facebook * After working and school, news will be the first choice that people would switch to. ** Weekend: People usually get up later, therefore, the time will focus on noon to night. Moreover, entertain programs are good choice, too. TV and On-line Commercial Film
  • 11. Marketing Promotions ? Community Classroom Promoting Plan Cooperating with the instructors of the Community Cram School and offering one to two electronic dictionaries to the Cram School to help the students expiries the advantages of Besta’s electronic dictionary.
  • 12. Marketing Promotions ? Promoting Activity Parents – Children Recitation Contest Main Idea: Achieving the goal of lifetime learning and closer the relationship between parents and children Content: Do you want to learn foreign languages? Or are you learning it? Just upload the clip that you and your children are reciting foreign languages poem to Besta’s Facebook, you may get a Besta electronic dictionary! Award: First Prize—Besta electronic dictionary*1 & Free voucher of theme park*1 Second Prize—Besta electronic dictionary*1 & & Discount voucher of theme park*1 Third Prize—Besta electronic dictionary discount*1 & Discount voucher of theme park*1 Like It Prize—Besta electronic dictionary discount*1 Event Date: 2012/07/02 ~ 09/28 Announcement Date: 2012/12/03
  • 14. Poster Location ? Official Website/Facebook ? University/High School ? English Learning Magazine ? Community Cram School
  • 15. Promoting Budget ? TV: After popular programs: NT$25,000/10seconds*times ? On-line:NT$0 ? Poster: Colleges/high schools/community classrooms=500 posters About NT$5,600 Print & Mail NT$3.5*500=NT$1,750 English Learning Magazines: NT$200,000*Publishers
  • 16. Besta, your best choice; Exception, your only option!