Adam is a hands-on quantitative and qualitative marketing researcher with a 15-year track record of producing results that drive organizational efficiency and financial performance. He uses a range of methods--including in-depth interviews, focus groups, online surveys, online panels, mobile surveys, on-site interviews, implicit measures and social media analysis.
He is a trusted advisor to private companies, governments, crown corporations, member associations, research institutes and NGOs. He is a highly regarded research scientist and public speaker and is called upon regularly to present research findings to senior management teams and boards of directors.
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