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This document summarizes how traditional broadcast is declining while experiences are becoming more important for brands. It discusses how Oreo and AMC Theatres created experiences around their Super Bowl ads that went beyond just the broadcast by integrating second screens and hashtags. The document also recommends that brands create emotional and simple experiences for customers rather than just one-time campaigns by curating timely content and focusing on an "interest graph". It concludes by thanking the audience and providing various social media handles.Read less