Personal Information
Organization / Workplace
Melbourne Area, Australia Australia
Occupation
General Manager - Customer Value Marketing
Industry
Advertising / Marketing / PR
About
Adam understands what customers really want. Stepping into their shoes, Adam develops customer journeys and experiences that delight! Mapping the journey ensures customers are always elated and loyal. And organisations remain customer focused and drive profit.
Unlike other marketers, Adam sees the complete picture and recognises the myriad touch-points customers now engage with organisations. He maps every interaction – including the ones you may have overlooked – and identifies opportunities for experience innovation and differentiation.
In these competitive times, the value of a branded customer experience is paramount and breaks down silos that exist within organisations. Wit...
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