This document provides 12 insights into the global payments industry in 2023. It finds that digital wallets will represent over 50% of global e-commerce by 2026, and that real-time payment systems are gaining e-commerce market share faster than other payment methods in some markets. It also notes that cross-border real-time payment systems could eliminate the need for companies that process cross-border purchases. Finally, it argues that an omnichannel approach is needed to merge cash and digital payments to attract consumers in developing markets.
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12 insights for the global payments industry in 2023
1. Plus 5 Big Picture ideas
12 insights
for the global payments
industry in 2023
Part of
PCMIs Q3 MegaTrends update
View Full Report
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E-commerce
By 2026, digital wallets will represent >50% of global e-commerce1
With the dematerialization of money, payment credentials need a place to live (wallets). Open-loop passthrough wallets are driving the
bulk of spend. Google and Apple have consolidated their role as competitors. Within wallets, cards drive the bulk of volume.
1
Cards and RTPs will compete for 2nd place, with success of RTPs depending on the market
RTPs will represent >40% in Brazil and India by 2026. Closed-loop RTPs have not significantly evolved past P2P (with the exception of China).
2
Cash is still highly strategic in some markets and is successful at attracting SEL C and D
In markets with 30%+ unbanked, cash is successful at driving incremental demand for e-commerce.
3
Cross-border e-commerce is growing faster than domestic e-commerce around the world
Especially in emerging markets, growing at 20%+ globally2
. This will continue as technology improves, with xborder RTP schemes possibly
cutting out middlemen.
4
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RTPs and multi-rail
Brazils Pix P2M volume has exceeded debit card volume3
Purchases at merchants via Pix, Brazils RTP scheme, exceeded debit card volume in Q1 2023. Both credit and debit card volume fell,
while Pix P2B grew, suggesting cannibalization of card payments by Pix and the imperative of a reinvented debit card value proposition
5
RTPs are gaining e-commerce market share faster than any other payment method4
in markets where government-led RPT schemes have scaled, being the #2 consumer use case (after P2P). Merchant decisions to promote
RTPs with discounts have paid off .
6
Cross-border RTPs is the next evolution, manifesting first in Asia
This trend will accelerate cross-border e-commerce and could eliminate the need for middlemen like dLocal, EBANX, etc. who provide local
processing for cross-border purchases.
7
RTPs are unlikely to dethrone cards in the Europe and the US in the short-term
despite the rollout of FedNow (US) and SEPA (Europe). This is due to the deeply entrenched card culture (US) and value-added services of
cards and wallets (loyalty, credit, security). RTPs are most successful in less developed markets with a financial inclusion deficit and latent
digital demand.
8
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Cards, retail and ecosystems
To capitalize on future growth trends, companies should focus on SEL C and D, who
require a tailored approach
There is still large opportunity to capture low-income consumers around the world, who need cash-friendly options, alternative credit
scoring and innovative, contextual financial education.
9
Most of Africa, Mexico and Central America and pockets of Asia and the Middle East are
still predominantly cash. Credit is the key.
They have resisted payment digitization so far, despite widespread smartphone penetration. Point of sale lending and fractional
payments is a huge enabler capable of shifting consumer behavior.
1
0
An omnichannel, ecosystem approach is required to merge cash behavior with digital
In-person cash payments, click-and-collect, and other value added services are working to digitize low-income consumers and their
shopping.
1
1
Open Finance is opening doors to enable expanded lending, especially when
government-led and based on an open API infrastructure
An opportunity for companies to provide data, service loans, and expand revenue.
1
2
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Wrap up:
5 ideas
to understand
global
payments
in 2023
Wallets are the new cash.
Consumers choose them for their convenience and security and
increasingly for their value-add.
The era of instant money transfers is here, disrupting the card
business, pushing card networks into money movement like remittances and disbursements
payouts. Xborder is the new innovation arena.
1
2
Credit is the new barometer for financial inclusion,
with huge gaps still to be solved and big opportunity in alternative
credit scoring.
3
Cash and omnichannel experiences should be deployed
strategically by market capture the last mile, cash-only consumers (over two
billion people worldwide).
4
Culture matters. More than investment, regulation, new fintechs, etc.,
what matters most to payment technology innovation is how people think and
what they believe.
5
6. About PCMI
PCMI provides market intelligence and strategy advisory services to companies in the global
payments industry, helping them make smart decisions and grow amidst rapid market change.
PCMIs founders have over four decades of market intelligence experience and have produced over
400 studies in the payments industry.
We perform custom engagements adapted to our clients' investing and projects needs including
market sizing, opportunity benchmarking, market entry, customer insights mand more.
Sources
1. FIS, 2023. Global Payments Report 2023, PCMI analysis
2. 2023 PCMI E-commerce Data Library
3. Central Bank of Brazil, 2023
4. 2023 PCMI E-commerce Data Library
VISIT PCMI
Lindsay Lehr
Managing Director
lindsay@paymentscmi.com
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