"Diwali Dil Se" with ASUS
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The document summarizes an ASUS Diwali marketing campaign conducted by ADG Online Solutions. The campaign aimed to build the ASUS community and drive Diwali sales through various digital strategies. This included developing an app to allow users to wish friends on Diwali, promoting the app on social media platforms like Twitter and Facebook, running contests on social media, and placing digital ads on websites. Metrics showed the campaign was successful in gaining traction on social media through hashtags, and had high engagement, impressions, and click-through rates on ads placed on top websites.
"Diwali Dil Se" with ASUS
- 1. Presented by: ADG Online Solutions Diwali Dil Se with ASUS
- 3. ASUS thought build a community of prospects and to drive sales around the ocassion of diwali
- 4. TO do the Online Activity... DIGITAL! ADG!!
- 5. ASUS& ADG hada deep thoughtover : How Can weBring thislife online?
- 6. After rounds of discussions...ADG put in the strategy in place!
- 7. THE STRATEGY Runcontests creating brandawareness Engage with the right audience Buildinginsightfulbrand content Understandconsumer sentiments Leverage influencer relations
- 8. Social Media App development Promotion through SM channels Display branding Banner ads on high yield websites Google Search Contextual Ads, Remarketing and Targeting thru mobile Digital Biosphere....
- 9. Saviours of success: SocialMedia Contest BrandedContent Display Blogging Content SharingPaid Search
- 10. Less span of time Appreaxhtomaximumaudience Get the maxoimum re-tweets inTwitter Drive Maximum sale with thepromotion Achieve High CTR rates
- 11. ENTACTMENT
- 12. WHO ARE THE GADGET FREAKERS?? TARGET MARKET
- 15. We created an app via which people can wish their loved ones a happy Diwali!!
- 16. the step ahead towards khushiyon ki diwali...
- 18. wish happydiwali to your friends with ASUS!!!
- 20. ASUS app posts greetings on the wall!
- 22. App pre launch promotion
- 25. Wall of Tweets! Tweets done during the contest!
- 27. #ASUSDiwaliMoments became the trending topic in Twitter!
- 28. Trending Topic Top Trending Topic in Twitter Tracked via Trendinalia Top Trending Topic for 10 minutes
- 29. Activity And Engagement 30th Oct ~ 7th Nov 13 was the most active week in the selected period where 98 tweets were sent thereby generating maximum engagement - 998(852 Retweets and 146 Mentions). Twitter Analysis by using Konnect Social 363 Retweets 261 Retweets 228 Retweets 146 Mentions
- 30. Engagement Details 28 Followers were added on the day of contest 228 Retweets (The content shared by followers to their followers 146 mentions (@ASUSIndia was mentioned in the tweets by followers) Engagement include retweeting your post or mentioning you in the tweet. These people out spread your message to their followers. Total Engagement is 374. 9.93 % of the people you reach have interacted with your content(Retweeted). Twitter Analysis by using Konnect Social
- 31. Most Engaged Users Most Engaged users on the day of contest #AsusDiwaliMoments Twitter Analysis by using Konnect Social
- 32. ASUS was mentioned 33 times in the Tweets and Retweets Top Keywords used in the Tweets Twitter Analysis by using Konnect Social KEYWORDS
- 33. 88 Mentions Received On 7th Nov13 48 Mentions Received On 8th Nov13 Mention& Replies
- 35. FACEBOOK METRICS.. Campaign Reach :- Clicks :- 1,0026 CTR :- 0.095% Impression :- 11099172
- 37. khushiyon ki diwalion yahoo cricket 96 million impression s caught!
- 38. khushiyonki diwalion NDTV 10 million impressions caught!
- 39. khushiyon ki diwalion Ebay.in 16 million impressions caught!
- 40. khushiyon ki diwalion Bookmyshow.com 8 million impressions caught!
- 41. Highest Open rate Received!: 22.70%
- 43. Yahoo gained 0.38% CTR Bookmyshow.com 0.30% NDTV with0.28% Googlewith 0.34% ASUS Khushiyon Ki Diwali chosen as the trending topic InTwitter