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open innovation patent intellectual property r&d management innovation management social innovation business model scuola superiore sant'anna technology transfer wireless innovation policy chongqing italy china social media marketing social media strategy research and development international business and trade international organization for standardization smart cities miur marketing chrysler business development barack obama california automotive industry fiat multinationals international business telecom standards appropriability pisa technology-based economic development bishan chongqing university scuola sant'anna ted ict digital strategy jrc loccioni business models euripidis european investment bank user innovation european commission sme horizon 2020 italian embassy science and technology policy meridian u.s. embassy department of state calabria start-up absorptive capacity crowdsourcing entrepreneurship research methods globalization