Lead the customer profiling and segmentation work across business units/therapy areas.
Developed and implemented map-based geo-spatial analytical methods for sales force sizing, deployment and optimization
Developed and implemented incentive compensation models to set fair and unbiased goals at territory/brand levels
Co-developed sales forecasting methodology for new launches and existing brands
Regularly provide insights and drive informed decision making at senior management level on performance, business trends, and opportunities
Run promotion response analyses, market research and closed loop marketing to improve customer centric marketing
Other work includes - supply chain ana...