Publishers are finding it increasingly challenging to justify high value rates for their advertising due to the new wave of programmatic automated advertising, and a lack of relevant compelling audience data. Now more than ever Publishers need to offer custom high visibility ad solutions and demonstrate implicit relevance to advertisers to win those big ad budgets.
Publisher Insight offers a fully-managed service to help Publishers collect and understand their own audience data to justify higher advertising prices as well as navigate the secondary automated ad sales process - still commanding high ad yields for remnant inventory without cannibalising internal direct sales efforts.
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